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Borderlands 3 is 2K's fastest selling title ever – 5m in 5 days

by Mark Tyson on 24 September 2019, 12:11

Tags: 2K Games (NASDAQ:TTWO)

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Borderlands 3 was expected to be a huge success, even though Gearbox / 2K Games decided to do go ahead with an exclusivity deal with the Epic Games Store on PC. Now, perhaps with some relief, the publisher has revealed some cold hard sales numbers to prove this game has lived up to its sales expectations, if not far exceeded them.

Last week Gearbox CEO Randy Pitchford announced that launch day peak player numbers were double that of Borderlands 2, now 2K has revealed that it shifted 5 million copies of the game in the first five days of availability. This tally makes Borderlands 3 the fastest selling game in 2K's history.

Delving deeper into the details, 70 per cent of the five million sales were digital. On the PC, despite the Epic Games Store exclusivity and expense of a new AAA game like Borderlands 3, sales have reputedly been "incredibly strong" and beyond 2K's expectations. Borderlands 3 previously set a record on the EGS for pre-orders so was a canny game to snag. Yesterday we reported that the EGS – Control exclusivity deal cost Epic Games over US$10 million. One might expect that the Borderlands 3 deal will have cost quite a bit more.

In the first episode of The Borderlands Show, embedded above, Borderlands 3 Creative Director Paul Sage joined the hosts to provide details and videos of the first post-launch additional content (skip to about 55mins 30sec).

In late October the free Bloody Harvest event will begin (lasts about 6 weeks) – timed nicely for Halloween. During this 'event' gamers will be able to collect themed legendary weapons (some with anointed terror effects), a shield, trinkets, and skins and discover new environments and enemies – eventually doing battle with Captain Haunt.

To get into the Bloody Harvest content you will have to have got through the first Pandora stages of the game and entered space.

Last but not least, Borderlands 2 VR will at last arrive on PC on 22nd October. More details of that will be shared in next month's Borderlands Show on YouTube.

Sources: PCGamer and GameSpot.



HEXUS Forums :: 5 Comments

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and those sales figures still won't meet their financial expectations…
Lets see the PC sales figures then 2k…….

I really, really hope that most people decided to buy this on console and not PC - the very last thing we all need is “strong” sales figure via Epic's abomination.
Spud1
Lets see the PC sales figures then 2k…….

I really, really hope that most people decided to buy this on console and not PC - the very last thing we all need is “strong” sales figure via Epic's abomination.

“Competition bad cuz internet bandwagon sed so” -Spud1 2019
Usernamist
“Competition bad cuz internet bandwagon sed so” -Spud1 2019

Competition is good. Epic offers no competition to anyone by buying up exclusives. It does the exact opposite and reduces choice & competition….

If you disagree I'd love to hear where else you could buy BL3 on pc (aside from key resellers like humble or cdkeys etc)
Waiting for Steam release.

I hate needing Origin for Battlefield, no way am I installing a 3rd content provider.