Having already joined forces with Vivendi Games in 2007 for $18.9 million, Activision has already bought the rights to publish some hugely popular games, including World Of Warcraft and Starcraft, which have sold well recently next to its home-grown franchise, Call Of Duty. But acquiring Take-Two could take the company to a whole other level.
Having recently conducted some early spring cleaning, by axing its Guitar Hero, DJ Hero and True Crime franchises, the acquisition of Take-Two by Activision would offer some very nice replacements to help swell the coffers, but will Take-Two accept the offer?
A much-publicised, aggressive bid to buy Take-Two was made a few years ago by Electronic Arts, but its $2 billion offer was turned down. Analysts, however, believe that Take-Two would be foolish to turn down an offer the second time around. Only time will tell.