Following the launch of Rock Band last week, retailers have already begun to take action in a bid to spur UK sales of the musical rhythm game.

Rock Band launched at a recommended retail price of £180, which buys you the game and the instrument kit. Although this week's Chart Track report has yet to be released, which could in fact indicate the contrary, it appears that the price point was a bit too high for the majority of consumers.

Play.com has now reduced the price of the bundle to just under £140 and HMV to just under £150.

It's still not cheap enough as far as we're concerned. In the US, Rock Band retails as low as $149.99, that's just £75. We won't be entirely satisfied until it reaches the magic £100 mark.

If you think the Rock Band pricing was out of order, just wait until Red Octane's Guitar Hero World tour gets a release later this year. Reports suggest that the initial price point will be even more expensive.