Press release
Tuesday 29th January/...IGA Worldwide Inc., the leading independent in-game advertising network, today announced its brand partnerships within Burnout Paradise, from Electronic Arts.IGA is working with a wide range of leading brands including BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio and others to incorporate static ads, including billboards, retail stores, radio stations and vehicles into the game.
“We are extremely excited to partner with EA as the Burnout series continues to be such a smashing success around the world,” said Justin Townsend, CEO of IGA Worldwide. “The in-game advertising market is expected to reach nearly £340m/$670m this year which would indicate marketers, game developers and publishers like EA are fast becoming more convinced of the many branding and financial benefits that advertising within this medium continues to deliver.”
