What about indies?
Pevin was careful to stress that this doesn’t mean Target is abandoning its traditional customers. “The indie sector isn’t going away anytime soon, but we also need to be speaking to other kinds of reseller and larger organisations. Our largest customer of all sells exclusively on eBay.”
Another example of Target trying to make a bigger name for itself is over the issue of shipping costs. Broadline distie Ingram Micro recently announced it was going to pass on the full cost of shipping to its customers. Target clearly saw that as an opportunity to do the opposite.
In a recent press release, Pevin said: “We have decided to sacrifice a small amount of our margin and pass that on to the segment of the channel most affected by rising fuel costs...the independent retailers, etailers, VARs and system builders.” Now you get free next day delivery on online orders over £500.
Other new offerings from Target include the Frequent Flyer facility and a new Laptop Store. Finally, Target’s celebrating its ten year anniversary next week with an all day event at its offices in Castleford that looks like fun.
Biostar at Computex 2008
