Final thoughts
...Nvidia provides more performance at a lower price point and with better reference cooling than available on the GTX 680: these facts alone ensure the GeForce GTX 770 will sell well.Echoing thoughts from previous GeForce editorial, the GTX 770 GPU takes a next-generation name but uses existing technology harnessed from the venerable GTX 680 launched in March of last year.
GeForce GTX 770 is a higher-clocked version of the GTX 680, presented in a tidier package and imbued with the latest GPU Boost technology. Generally conforming to the specifications of readily-available GTX 680 OC cards and therefore eking out small performance gains against the previous-generation single-GPU champ, this is a card that only makes good sense once the pricing is factored in.
Starting today, the GTX 770 - or, GTX 680 OC, if you prefer - is available for £330 from a wide range of retailers, with overclocked models to be sold for a small premium. This pricing should mean GTX 680 GPUs - which remain perfectly good high-end cards - will likely drop to comfortably below £300 as stock is cleared. Such an introduction heralds good news for the gamer who is after a decent card, as it will also put renewed focus on AMD to look at the price of the performance-comparable Radeon HD 7970 GHz.
Bottom line: Nvidia provides more performance at a lower price point and with better reference cooling than available on the GTX 680: these facts alone ensure the GeForce GTX 770 will sell well, though real progress will only present itself on proper next-gen architectures.
The Good
GTX 680 OC+ perf at GTX 670 OC money
Wonderfully built; looks the business
Reference card is lovely and quietThe Bad
Not a new architecture for a bump in nomenclature
HEXUS Awards
Nvidia GeForce GTX 770
HEXUS Where2Buy
The Nvida GeForce GTX 770 is available to purchase from Scan Computers*.
HEXUS Right2Reply
At HEXUS, we invite the companies whose products we test to comment on our articles. If any company representatives for the products reviewed choose to respond, we'll publish their commentary here verbatim.
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