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Arctic Cooling enters the bulging power supply market, gives it a twist

by Parm Mann on 26 August 2008, 12:54

Tags: Arctic

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Everyone seems to be making power supply units these days, and at this rate it won't be long until we see 80 PLUS-rated units from the likes of Tesco.

Nonetheless, Swiss-based thermal specialist Arctic Cooling has decided to join the scene with its first power supply, the Fusion 550R.

The Fusion 550R, pictured below, carries the usual 80 PLUS certification, and offers an efficiency of at least 81 to 86 per cent. The ATX unit provides 550W of maximum output power, and uses a rubber-mounted ultra-quiet 80mm PWM fan with a controller allowing for speeds of 700rpm to 2,000rpm.

There are six-pin and eight-pin PCI-E connectors so it'll have CrossFire and SLI covered, but it's pretty much your run-of-the-mill PSU, right? Well, not entirely, Arctic Cooling has opted to redefine the PSU acronym, and in the case of the Fusion 550R, it no longer stands for Power Supply Unit.

No sir, the Fusion 550R is a "Payment Saving Unit". Arctic Cooling states that its "effective energy-use preserves nature and saves money." We're told that it'll save approximately €100 in electricity bills over a course of four years, making the Fusion 550R "a true Payment Saving Unit".

Well, that's one way to differentiate a power supply.

Official product page: arctic-cooling.com



HEXUS Forums :: 16 Comments

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No sir, the Fusion 550R is a “Payment Saving Unit”

that's terrible
Terrible name, the cooling looks interesting though, wonder why they opted for the fan on the outside?
funke_munke
Terrible name, the cooling looks interesting though, wonder why they opted for the fan on the outside?

Well… it appears to be in the same rubberised fan mounts like the CPU Cooler and as such this should dampen down the noise from the fan and the vibrations to boot :)

I like it :) It's different and Arctic Cooling are well known for providing good cooling at a reasonable price.

I would like to see higher rated versions become available for rigs that need a bit more oomph.
if its anything like the psu in there cases you get free it will be really efficeint, quiet and move quiet alot of air :D
“Payment Saving Unit” - very un-swiss term from a swiss company,,,