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Cooler Master instigates branding and design overhaul

by Ryan Martin on 17 August 2015, 13:05

Tags: Cooler Master

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The rest of the Master Series

Cooler Master demonstrated a range of other prototype products for its new Master makeover. The MasterAir Maker is an air CPU cooler using Cooler Master's 3D Vapour Chamber (3DVC) technology with similar customisable traits to the MasterCase 5. Tweaking options include swappable fans, adjustable fan height and LED lighting, which will presumably be RGB and customisable on the final version.

The MasterLiquid Maker is a liquid cooling kit that includes a radiator, reservoir, CPU block, tubing and all the appropriate fittings. The 600 litres-per-hour pump clicks into the base of the reservoir which is compatible with the MasterCase FreeForm mounting system. The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators.

The MasterMouse is the earliest prototype of all the designs with the demonstration piece being made out of a chunk of plastic rather than a functional product. That said, Cooler Master's design plans are still well established for the MasterMouse. Cooler Master wants to offer a variety of top covers and side covers with different textures and shapes as well as a variety of cables of different length and material.

The MasterMouse will also have weight adjustment and a moveable sensor in that users can configure its position on the mouse, however, the sensor will not be user-replaceable or upgradeable. Furthermore, Cooler Master isn't planning any adjustable switches for the left- and right-click since the Asus patent on socketed switches, demonstrated on the Asus ROG Gladius mouse, prevents them from doing so.

The last Master series product on show was a prototype headset under the MasterSounds line. Drilling home the same message of customisability, Cooler Master fit the new MasterSounds Maker headset with changeable audio drivers (up to 40mm) using a patented connector, a variety of ear cushion shapes and materials, RGB LEDs and wired or wireless (Bluetooth) connectivity. A plethora of audio tweaking options are made available, too, including Virtual Surround and Active Noise Cancellation (ANC).

Cooler Master's revised approach to its product range and design philosophy is certainly interesting to witness. Whether the focus on customisability, modularity and upgradable parts will work across all product ranges, not just cases, remains to be seen. What do you think of Cooler Master's new Master Series rebrand?


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HEXUS Forums :: 7 Comments

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Posted by cjs150 - Mon 17 Aug 2015 14:22
“The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators.”

Or to put it another way, you can build a fully custom water cooling loop using only cooler master products in exactly the same way you already can with Bitspower and others. Not exactly ground breaking!
Posted by RyanM - Mon 17 Aug 2015 14:58
cjs150
“The customisation elements of the MasterLiquid series include giving users the flexibility to expand the loop, change coolant colour and presumably, at a later date, add in a variety of other compatible parts from the MasterLiquid series such as additional radiators.”

Or to put it another way, you can build a fully custom water cooling loop using only cooler master products in exactly the same way you already can with Bitspower and others. Not exactly ground breaking!

Well fundamentally it is no different to other custom watercooling brands, agreed, but it's a step forward from the closed-loop solutions like Seidon. Also, it is mentioned just before that quote that these parts will be mount-compatible with Master cases so you can mount a tower reservoir in place of a hard drive cage using the same mounting mechanism
Posted by azrael- - Tue 18 Aug 2015 08:21
The message of the MasterCase 5 seems to be “you can have it in any style you want, as long as that style is ‘Gamer’”. A bit like with the old Ford T, which you could get in any colour as long as that colour was black.

Apart from that the case reminds me a bit of the old Lian Li PC-P50 (or its cheaper Lancool variants).

I'm a bit intrigued by the MasterSounds headphone/-set prototype. AFAIK only AIAIAI make something similar with their TMA series (currently the TMA-2).
Posted by djsarcher - Tue 18 Aug 2015 08:34
Will be interesting to see where this goes. Seem's like they could end up chasing a very small audience with this line, as most people I know just throw a component in their black box case and aren't too worried about tweaking things.
Posted by RyanM - Tue 18 Aug 2015 10:08
azrael-
The message of the MasterCase 5 seems to be “you can have it in any style you want, as long as that style is ‘Gamer’”.

I agree to an extent but CM did hint that there would be a Silencio-style option for MasterCase in the future, MasterCase 5 is just the starting point.

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