PRESS RELEASE
Leading the Windows PC market, ATIV to extend Samsung's mobile innovation and user experience across all devices
26 April 2013, London, UK: Samsung Electronics today announced it is expanding the ATIV brand to include its leading Windows® based PCs. ATIV, previously the brand for the company's Smart PC Windows-based hybrid devices, now represents the convergence of PC and mobile technologies and unites all of Samsung's Windows PCs and devices under one cohesive brand. In tune with the needs and wants of today's evolving consumers, the Samsung ATIV line offers a variety of market-leading Windows PC devices designed to extend the mobile experience from your handset to laptop and vice versa, making work more seamless and life more convenient.
"We're excited to announce the evolution of our Windows PC portfolio and are confident the ATIV brand will strengthen our position as the fastest growing PC brand[1]," said Simon Stanford, Vice President of IM division, Samsung Electronics UK & Ireland. "At Samsung, we are committed to driving innovation in the mobile business based on our multi-platform strategy. Windows is an important part of this commitment. We hope our ATIV brand will see the same kind of traction and awareness that we have seen with our Galaxy brand, with consumers associating ATIV with Windows in the same way they associate Galaxy with Android."
Flexibility and Convenience Across Devices
Along with this brand evolution, Samsung is introducing SideSync technology to all Windows-based PCs, the first of many new ATIV features available this year, which means you can easily switch from working on your PC to an Android-based Samsung smartphone. With SideSync, your PC and mobile device essentially become one. You can use your PC keyboard to respond to a text on a mobile phone; view larger maps, photos and multimedia displayed on both devices to make editing files even easier; or use your PC to back up and charge your mobile device so you can get back to the task at hand with less interruptions to work and everyday life.
Availability
Current products that will be renamed from April 29th include Samsung Notebooks (Series 9, Series 7 Chronos, Series 5 Chronos, Series 7 Ultra, Series 5 Ultra, Series 5 510, Series 3, 370, Series 3 300); Samsung ATIV Smart PC and Smart PC Pro; and Samsung All in One PC (Series 5, 7 and 3).
For more information on the ATIV PC Family, please visit www.samsung.com or www.samsungmobileuspress.com.
[1] According to IDC
|
ATIV Category |
Former Model Name |
New Model Name |
|
Tab |
ATIV Smart PC Pro |
ATIV Tab 7 |
|
ATIV Smart PC |
ATIV Tab 5 |
|
|
One |
Series 7 All-In-One PC |
ATIV One 7 |
|
Series 5 All-In-One PC |
ATIV One 5 |
|
|
Series 3 All-In-One PC |
ATIV One 3 |
|
|
Book |
Series 9 |
ATIV Book 9 |
|
Series 7 Chronos |
ATIV Book 8 |
|
|
Series 5 Chronos |
ATIV Book 6 |
|
|
Series 7 Ultra |
ATIV Book 7 |
|
|
Series 5 Ultra |
ATIV Book 5 |
|
|
Series 5 510 |
ATIV Book 4 |
|
|
Series 3 370 |
||
|
Series 3 300 |
ATIV Book 2 |
* All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.
