PRESS RELEASE
- New InspironTM R line expands Dell's leading-edge portfolio of products with 2nd Generation Intel® CoreTM processors
- Inspiron R is fun, stylish and fast featuring the latest technology, a superior entertainment experience, impressive battery life and a new interchangeable lid option
- Just pop.click.switch: New SWITCH by Design Studio lids allow for a new look at any moment
BRACKNELL, UK, March 18, 2011 - The new Inspiron R series joins Dell's expansive collection of laptops and desktops equipped with the latest Intel processors and are fun, stylish and lightning quick. Available today at Dell.co.uk, the new Inspiron R 15- and 17-inch laptops deliver incredible mobile entertainment, high-definition displays and outstanding battery life, but that's just the beginning.
The perfect combination of brains and beauty - the latest addition to the Inspiron family also introduces an innovative new design twist: new SWITCH by Design Studio interchangeable lids that switch the look of Inspiron R laptops with just a pop and a click[1]. The SWITCH by Design Studio collection includes 23 new eye-popping lids sporting vibrant colours and unique designs. Start the day with a Peacock Blue lid, and switch it out for a design-inspired look at night. SWITCH by Design Studio will be available with select lids at launch, with more options introduced in the coming weeks.
But the Inspiron R shouldn't be judged by its cover(s) alone. Packing the latest 2nd generation Intel Core technology, the Inspiron R laptops benefit from sleek form factors, up to 13 hours of battery life[2] with the optional 9-cell battery and incorporate the latest USB 3.0 technology to make transferring photos, videos, music and other graphics-rich files faster than ever.
Performance? Check! What about the lids? Curated collections carefully selected from Dell Design Studio are coming soon. The contemporary art and graphic designs available from SWITCH by Design Studio and will offer exclusive selections from outstanding independent artists, designers and partners including OPI and Threadless and (PRODUCT)REDTM, where a portion of proceeds go to The Global Fund to help fight AIDS in Africa[3].
"Our Inspiron R models equipped with 2nd gen Intel Core processors deliver the ultimate in entertainment and mobility and because customers value both performance and style, the eye-catching lids are designed to suit your mood or style at any given moment," said Sam Burd, vice president Dell's Consumer & SMB Product Group. "With the Inspiron-R series, we're living up to our heritage of delivering the performance you need to do more, and with SWITCH by Design Studio, you can look good while doing it," Burd added.
Inspiron R: The Dell Difference
With a range of entertainment, storage, productivity and show-stopping design options available on the Inspiron R, Dell makes it easy for people to go online and choose the perfect Inspiron R laptop with confidence, knowing it will be a smart investment that will deliver the ideal technology-by-design for them.
Inspiron R: Key Features
- 2nd generation Intel Core i3, i5 and i7 processor options and up to 8GB of memory[4]
- Weight starting at 2.65kg / 5.84 lbs for the Inspiron 15R[5]
- 6-cell battery included with 9-cell battery options[6]
- SRS Premium Audio and high-definition video performance
- Intel Wireless Display technology for wireless projection of full 1080p video and 5.1 surround sound to your home theater for a breath-taking movie-viewing experience[7]
- Support for Blu-ray 3D movie playback when equipped with the optional Blu-ray drive and connected to your 3D TV (HDMI 1.4 required)[8]
- Integrated Dell Stage software, providing one-click access to photos, music, videos, social-networking sites, e-books and more
- HD capable webcam
- ChicletTM-style keyboard[9]
- Genuine Windows® 7 Home Premium with option for Professional
- Optional SWITCH by Design Studio lids featuring the new India Collection and designs from OPI, Threadless.com, (PRODUCT)REDTM and various artists
Pricing and Availability
Inspiron R
The new Inspiron R models are available today in the UK on Dell.co.uk
- Inspiron 15R (SWITCH by Design Studio model with black lid): Starts at £479 inc VAT and shipping
- Inspiron 17R (SWITCH by Design Studio model with black lid): Starts at £529 inc VAT and shipping
- SWITCH by Design Studio lids: Start at £29[10]
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[1] Inspiron R notebooks with SWITCH by Design Studio come standard with Black lids. Additional lids available for purchase.
[2] Inspiron 15R has up to 13 hrs 24 min of battery life with the optional 9-cell battery. Tested system configured with optional 9-cell 90 WHr battery (sold separately as an accessory) and equipped with 3GB memory, Intel® HD Graphics 3000, Intel® CoreTM i5-2410M (2.3 GHz, 3MB L3, 2C/4T) and 320GB/5400RPM hard drive. Based on testing using the Mobile Mark 2007 battery life benchmark test. For more information about this benchmark test, visit www.bapco.com. Test results should be used only to compare one product with another and are not a guarantee you will experience the same battery life. Battery life may be significantly less than the test results and varies depending on your product's configuration, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time and use.
[3] For every (PRODUCT) RED SWITCH by Design Studio lid purchased, Dell will donate $5 to the cause.
[4] Processors, hard drives, memory configurations and software loads vary by region. GB means 1 billion bytes and TB equals 1 trillion bytes; significant system memory may be used to support graphics, depending on system memory size and other factors.
[5] Optional SWITCH, by Design Studio or 9-cell battery, etc. will add weight and size to system. Weight varies depending on configurations and manufacturing variability.
[6] 9-cell battery sold separately as an accessory.
[7] Intel Wireless Display capability requires a laptop configured with Intel® Centrino® Wireless-N 1000 or Centrino® Advanced N 6200 wireless card, a Netgear PTV1000 Push2TV Media Adapter (sold separately), and an HDMI or composite AV-enabled display
[8] Blu-ray 3D movie playback requires a 3D TV with compatible 3D glasses, HDMI cable and Blu-ray 3D movies, sold separately.
[9] Dell disclaims any proprietary interest in the marks and names of others.
[10]Inspiron R notebooks with SWITCH by Design Studio come standard with Diamond Black lids. Additional lids available for purchase.
About Dell Design Studio:
Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals more than 200 options to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Featured artists include: Tristan Eaton, Siobhan Gunning, Bruce Maur, Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among many others. Also included in the design options is artwork for (PRODUCT)REDTM, which contributes to The Global Fund to help eliminate AIDS in Africa.
Design Studio also represents a new way to shop for a personal computer and tailor it to reflect personal style. With Design Studio, online shoppers virtually walk through a gallery of portraits where they can select to apply a design, change viewing angles, zoom in on details and read a short bio that explains the artist's work.
About Dell:
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.co.uk.
