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Dell unveil ultimate in mobility, entertainment and gaming at CES 2011

Tags: Dell (NASDAQ:DELL)

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BRACKNELL, UK, Jan. 6th, 2011 – Dell today introduced an expanded consumer portfolio featuring high-definition 3D-capable laptops that deliver the ultimate in mobility, entertainment and gaming experiences for just about everyone.

The new products include:

  • Streak 7, Dell’s latest tablet device;
  • Venue, Dell’s new unlocked GSM Google Android 2.2 smartphone;
  • A new XPS-branded laptop with full-resolution 3D screen; and
  • New Alienware 3D capable gaming systems

In addition to the distinctive new solutions, Dell today announced it is extending its innovative Dell Stage software user interface across its entire consumer product portfolio. The move provides a unified experience across Dell’s consumer PC mobile devices and makes it easier to access and share music, movies and photos. Dell also announced it is significantly expanding its popular Mobility Hub on Dell.co.uk, which lets people find the perfect mobile product for their lifestyle.

“Dell is committed to delivering new dimensions in entertainment, mobility and gaming and is leading the industry in advancing new technologies like 3D-capable laptops to provide the best entertainment and mobile experiences ever imagined,” said Steve Felice, president of Dell’s Consumer, Small and Medium Business unit, who unveiled the new products at the company’s annual Dell Suites event in Las Vegas.
Dell Streak 7: Gather Around the Family Tablet
The new Dell Streak 7 with Android 2.2 incorporates the Dell Stage user experience and is the ultimate social-networking and entertainment hub for families with kids and students, putting your favourite friends, music and movies front and centre. It will be available initially in the US, with details on worldwide availability to come in the coming weeks.
Small enough to carry, yet big enough for the whole family to gather around, the new Streak 7 delivers immediate and instant access to great content like movies, television shows, home videos and more – and is the perfect social networking companion for the constantly connected.

Featuring an NVIDIA Tegra dual-core processor superchip, a brilliant 7-inch multi-touch screen with Corning Gorilla Glass and full Adobe Flash Player 10.1 support, the Android-based tablet is ideal for experiencing thousands of Android Market widgets, games and applications.[i]  The Streak 7’s built-in Wi-Fi, Bluetooth capability and innovative front- and rear-facing cameras make chatting face-to-face with friends over 3G or Wi-Fi connections effortless both at home and on the go. A high-resolution rear-facing camera and seamless social-networking integration allows you to capture and share life’s moments with friends near and far.

“Once you have the new Dell Streak 7 tablet in your hands, you won’t be able to put it down” said John Thode, Vice President of Dell’s Mobility Product Group. "It will quickly become the ultimate device for the socially connected who want to do everything from watching great content, to chatting with friends, to taking high-resolution pictures and immediately sharing them with their friends and family.”

Venue: Your Personal Express Lane to, Well, Everything
The Venue with Android 2.2 is the perfect one-touch, unlocked smartphone providing instant access to everything you love. With its pre-loaded Stage software and 8-megapixel camera, on-the-go students, mobile professionals and active social networkers can quickly capture and share life’s moments with just about anyone.

Elegantly designed, the Venue offers a vibrant, high-contrast 4.1-inch AM-OLED display with curved Corning Gorilla Glass that’s perfect for watching videos to performing business applications. The Venue’s elliptical, slender form factor feels great in your hand and also slips easily into your pocket.

Pre-loaded applications and the Dell Stage user interface make Venue perfect for entertainment. Download the latest tunes and books, or stream radio stations from all over the world with RadioTime. Stage displays your music, your photos, and more, while the 1 GHz processor makes it fly. As with the Dell Streak 7, Venue offers access to thousands of Android Market widgets, games and applications. 

In addition to a full array of entertainment features the Venue also comes fully equipped with today’s necessary business features including support for ActiveSync and QuickOffice. The combination of high speed access and Swype for fast text input makes viewing e-mail, editing documents, and surfing the web fast and easy.

The Streak 7 and the Venue smartphone are the latest in a series of distinctive Dell mobility solutions, including the Streak 5 ultimate pocket tablet, the Inspiron duo convertible tablet and the Venue Pro smartphone with its unique sliding vertical QWERTY keypad.

Dell.com Mobility Hub: Your Mobile Super Store
Adding to its ever-expanding selection of mobility products, services and accessories, Dell today also announced an expanded Mobility Hub which will offer an array of mobility products from popular manufacturers, including Dell’s own solutions. The enhanced hub – redesigned to offer a better shopping and activation experience – will offer Microsoft Windows Phone 7 and Android products. All devices from the store will arrive ‘ready to use.’ The Mobility Hub is expected to launch on Dell.co.uk in the coming weeks. Products offered via the Mobility Hub will vary dependant on regional availability.

The new Mobility Hub will be just one part of Dell.com, the world’s leading electronics marketplace. With nearly 50 million visits in the last 60 days alone, Dell.com provides a rich and unrivalled experience for people who want to learn about and shop for computers, mobility products including tablets and phones, and the widest variety of consumer electronics, software and accessories. Building on Dell’s heritage, Dell.com offers the ultimate array of solutions, with the most-extensive customisation possibilities for PC’s, as well as pre-configured systems that can ship within 24 hours.[ii] Available online in more than 160 countries, Dell.com has recently introduced a number of new features to make your shopping experience better, including chat and co-browsing.

XPS Laptops with HD 3D: Unrivalled Dimensions in Entertainment
Dell is taking the XPS brand and mobile entertainment to new heights with a new 17-inch laptop featuring an eye-popping, adrenaline-producing, high-definition 3D display (3D viewing requires NVIDIA NVision 3D glasses, sold separately). The new 3D-capable XPS 17 joins Dell’s recently introduced line of XPS laptops featuring booming JBL sound, an integrated subwoofer and crystal clear high-definition screens and, of course, HD video streaming with Skype for the ultimate in HD camming.

A first for Dell laptops, the XPS system with 3D display comes equipped with the NVIDIA GeForce GT 555M graphics card[iii] to deliver another dimension to entertainment (3D viewing requires NVIDIA NVision 3D glasses, sold separately). Now you can experience the pulse-pounding energy of the front row, fast-paced action of the latest game, or the excitement of attending a live sporting event – all as if they were there in-person.

In addition to a 3D screen, the XPS 17 3D laptop also features NVIDIA 3DTV Play software, giving new meaning to the term “home entertainment.” Movie buffs and hard-core gamers can connect their XPS laptop to a compatible 3D HDTV and enjoy 3D Blu-ray disc playback or play popular PC games in stereoscopic 3D (3D HDTV requires 3D glasses and a NVIDIA compliant 3D TV. For a list of compatible 3D TVs, visit http://www.nvidia.com/object/3d-tv-play.html. Blu-ray Disc player and 3D content, sold separately). And that’s not all: the new laptop also screams with next-generation Intel Core i7 processor options that are capable of up to 42 percent performance improvement for content creation over the previous generation.[iv]

In addition to new XPS laptops, Dell today enhanced its desktop line with a new Dell XPS 8300 desktop offering next-generation Intel Core i5 and Core i7 quad-core processors, delivering amazing speed and high-performance graphics options. The new desktop, which also features a cutting-edge, angled, tilt-back design, provides premium performance for the most-demanding multimedia and entertainment applications that families and students crave.
For Every ‘Stage’ of Your Life: Instant Access to Content across All Devices
Recognising that PCs and smartphones are rapidly becoming the platform of choice for entertainment, Dell today announced it is extending its popular Dell Stage software across the company’s entire consumer portfolio. The move gives people simpler, faster access to their favourite content – from music, to movies to TV shows. Dell Stage also makes it easier to access and share photos, home movies and more across social communities like Flickr and Facebook.

Dell Stage was first introduced late last year on touch-screen models of the Inspiron One all-in-one desktop and the Inspiron duo convertible tablet with features like MusicStage which allows you to stream and download music from Napster; or listen to streaming radio stations from across the globe via RadioTime.

Now, the colourful tile-based interface is being installed on both touch- and non-touch systems, including the new XPS laptops and the Inspiron Zino HD, the perfect companion to high-def televisions. Later this year, Dell will add sync capability to Dell Stage-equipped devices so photos, videos, music, documents and other personal content can be quickly and easily synchronised across Dell PCs, tablets and smartphones.

Also later this year, Dell will include the new innovative Intel Insider application in VideoStage, so anyone will be able to quickly and easily purchase the latest standard- and high-definition movies, securely and easily, through the embedded RoxioNow service.

Dell Stage will enable Dell mobile devices to remotely control PCs on your network, so people can access entertainment, control and stream it to other Dell PCs (for instance, the Inspiron Zino HD connected to HDTVs). Families and students would be able to call up movies on their mobile devices and, with the flick of a finger, stream it to the Zino HD for viewing on the big screen.

Dell Stage-equipped devices will also include Dell SyncUP powered by Nero, allowing you to sync both over a network and through the cloud, keeping all your devices synchronised on the go and giving you access to your multimedia and data files anywhere.

“Students, parents, mobile professionals and everyone else view their laptops, desktops and mobile device as gateways to the entertainment they love,” said Michael Tatelman, vice president and general manger of North American Consumer sales for Dell. “Stage revolutionises the way in which you organise, access and share all your favourite content across the entire portfolio of Dell Consumer products – and it’s uniquely Dell.”

Extreme Gaming that Pushes the Limits
Alienware, Dell’s premium high-performance PC gaming brand, is continuing its universal domination with sizzling new additions that take extreme gaming to new heights and ratchet up the hottest gaming system line-up in the industry.

“Serious PC gamers and enthusiasts who want more immersive, 3D and high-definition sound experience will have to leave this universe to find it,” said Sam Burd, Vice President of Dell’s Consumer, Small, and Medium Business group.

The new M17x is Alienware’s first 3D-capable gaming laptop*, offering the most realistic, lifelike, mobile gaming experience in a 17-inch display. With its available full HD 120Hz 3D display, the new M17x offers eye-popping stereoscopic viewing for today’s most realistic gaming and mind-blowing 3D Blu-ray movie experiences.

Alienware also introduced new models of its Aurora system, the world’s only MicroATX desktop with full 3D HD capability and liquid-cooled CPUs. Both 3D-capable, designed-for-gaming systems feature new, second-generation Intel quad-core processors with Intel Turbo Boost 2.0 and hyper-threading technology that deliver best-in-class performance that is significantly faster than previous generation CPUs. The most powerful graphics options, scalable memory and storage options and Alienware’s striking, out-of-this-world design features will leave sweaty-palmed gamers thirsting for more action.

You Can Tell It’s Dell
In support of the company’s “Power To Do More” brand positioning, Dell recently introduced its first-ever Consumer marketing campaign, “You Can Tell It’s Dell.” “The Power To Do More” captures Dell’s belief that technology serves an important purpose in helping every one of our customers -- from large enterprises to public institutions, specialised technology services clients, small and medium-sized business and consumers -- achieve success. At its essence, Dell is focused on helping customers do more and putting their needs first. “You Can Tell It’s Dell” builds on powerful foundation by emphasising the Dell difference through the experiences of buying, owning and using Dell to create a unique and powerful experience for every customer.

“You Can Tell It’s Dell” supports the value and relevance of Dell’s brand in the context of the consumer experience. Since the campaign’s introduction in November, Paul-Henri Ferrand, the chief marketing officer for the company’s CSMB division, said that the campaign’s 14,000 ads have generated billions of impressions worldwide.

“A few months ago, we set out to refocus our efforts on helping our customers do more with Dell products and services so they can achieve their personal and professional dreams, and we’re well on our way toward achieving that goal,” Ferrand said.

Pricing & Availability

  • XPS 8300
    • Starts at £479
    • January 13, 2011
  • Alienware M17x
    • Starts at £1,799 including VAT and delivery
    • January 10, 2011
  • Alienware Aurora
    • Starts at £999 including VAT and delivery
    • January 10, 2011
  • XPS 17 w/ 3D Capabilities
    • Pricing TBC closer to availability date
    • February 3, 2011
  • Streak 7 & Venue
    • Details coming soon

*3D capability requires optional 120Hz w/3D Bundle WideFHD WLED LCD display and NVIDIA graphics card.

[i] Availability of applications will vary by region.

[ii] Ships Fast:  Limited system quantities available. Ships Fast system orders typically ship out from Dell facilities the next business day after payment processing. 5-7 day shipping method is standard. Not available for APO/FPO orders. Electronics and accessories may ship separately. See dell.com/shipsfast for details.

[iii] Graphics & System Memory: GB means 1 billion bytes and TB equals 1 trillion bytes; significant system memory may be used to support graphics, depending on system memory size and other factors

[iv] Intel Content Creation Benchmark: Based on Intel® HDxPRT2009 overall score results by Intel® labs in August 2010 with pre-production Intel® Core™ i7-2820QM processor (8MB cache, 2.3GHz), 4GB DDR3-1333 RAM and ATI HD 4850 graphics compared to Intel® Core™ i7 –840QM processor (8MB cache, 1.87GHz), 4GB DDR3 –1333MHz RAM and ATI HD 4850 graphics