London, UK, 18th October 2010 – Samsung Electronics UK today announced its exclusively designed Lucy in Disguise notebooks that will be available to buy from the vintage Covent Garden store from early November. The SF310 notebook boasts a bespoke Lucy in Disguise (LiD) design and elegantly crafted aesthetics that will undoubtedly appeal to the style-conscious.
The SF310 is the ultimate choice for those looking for a notebook with a difference. Its unique curved form, sleek ivory exterior and chic matt black interior really complement the LiD design, raising the bar when it comes to stylish technology. What’s more, the notebook’s durable yet lightweight casing is scratch resistant, so it will look newer for longer.
Lily Allen said, “The unique design of these Samsung notebooks really complements the LiD concept. It’s a fantastic extension to the brand and encapsulates the LiD brand identity. The LiD design brings a vintage twist to modern technology.”
LiD is a vintage store featuring items carefully selected by Lily Allen and her sister Sarah Owen. It is centred on a fashion-savvy fictional character called Lucy and, as well as ordering the new exclusively designed SF310 notebook, visitors to the store can delve into ‘Lucy’s’ wardrobe and hire or purchase clothing from her collection of vintage clothes, jewellery, bags and shoes.
Ideal for use on the go, the SF310 has 6.5 hours of battery life and includes an express charging mode which fully charges the battery in just 2 – 3 hours. With Samsung’s proprietary Fast Start technology, the notebook is ready to use in seconds and if you’re handset or camera runs low on power when you’re out and about, the convenient USB Sleep & Charge feature enables you to charge them without even turning the notebook on.
Darren Matthews, General Manager of Samsung’s Note PC Division, said “The Lucy in Disguise partnership was an obvious choice for us as it’s such a great fit for the SF310. We’re excited to announce that the new notebooks will soon be available in store and the designs are sure to catch the eye of LiD’s fashion conscious customers.”
The original SF310 notebook (without the LiD design) is available now in stores nationwide and will retail from RRP £799.
