LONDON — MARCH 22nd, 2004 — NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it’s Developer Program for hardware accelerated 3D applications on cell phones and other handheld devices and the immediate availability of the handheld software development kit (SDK). NVIDIA® will work closely with game developers and middleware providers to drive the proliferation of 3D content onto the cellphone platform.

“Cellphone users are becoming increasingly sophisticated in how they use their phones. Carriers looking for innovative ways to offer their customers new services are already integrating features such as camera phones and video phones,” said Mark Daly, vice president of content development at NVIDIA. “The obvious next step in this genesis is to bring the type of compelling 3D content that already exists on other platforms to the handheld market.”

The NVIDIA handheld SDK is designed to allow established game developers access to NVIDIA technology, familiarising themselves with the architecture in order to take advantage of all the unique features of NVIDIA media processors and to be able to bid for and secure development projects for NVIDIA-based cellphones.

NVIDIA’s handheld SDK will include a library of code samples including but not limited to basic rendering, multitexture and atmospheric effects. It also includes a custom framework for handheld development in Microsoft® Visual Studio®.NET. Developers who join NVIDIA’s handheld developer programme will also have access to a variety of NVIDIA libraries including the Company’s OpenGL ES driver library, fixed-point math library and the NVIDIA DXT texture-loading library. Participants will also receive the source code for NVIDIA’s current handheld demos and have access to NVIDIA technical support. Developers interested in signing up for the hand held developer programme, should visit NVIDIA at Game Developers Conference (GDC) in San Jose, California, March 22-26, in booth 808. NVIDIA will be distributing the SDK at GDC and any developers not attending GDC but interested in procuring a kit should visit http://developer.nvidia.com/page/home.

About NVIDIA

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company’s Web site at http://www.nvidia.co.uk.