PRESS RELEASE
Graphics Cards made for the ultimate Gamer and Overclocker
Leading graphics card and motherboard maker MSI is announcing the GeForce GTX 770 Gaming and GeForce GTX 770 Lightning. The new Twin Frozr IV Advanced is cooling the MSI GeForce GTX 770 Gaming features Airflow Control Technology to direct airflow for optimum Thermal Dissipation. With this advanced cooling, MSI's Gaming App provides easy access to more performance by allowing to quickly switch between a Gaming mode, Eco mode and default presets to offer a choice in the best balance between performance, power consumption and thermal. The new GeForce GTX 770 Lightning is equipped with the record breaking Unlocked Digital Power, consisting of an Unlocked BIOS for completele overclocking Freedom, Digital PWM for better overclocking stability and Enhanced Power Design which increases the PCB layers and multiplies the amount of power that can be delivered for better overclocking.
Graphics Card Tweaking Made Easier with the MSI Gaming App
The exclusive MSI Gaming App specially designed with the mass gaming market in mind. Gamers will be able to switch to the high performance gaming mode with just one press of a button without the need for dedicated hardware, know-how, or having to jump through hoops. In this mode, the extra cooling performance ensures a smooth performance for all games. In the power save mode, the graphics card operates in a low power state to silence the fans for a comfortable Internet and working environment. The default mode resets the graphics card to factory default settings. Simply switch between the three modes to match the performance requirements with just a single click!
Twin Frozr Advanced
The MSI GeForce GTX 770 Gaming features the Twin Frozr IV Advanced Thermal Design with Propeller Blade technology, SuperPipe, and nickel-plated copper base. This cooling design features large 10cm fans for lower noise, higher air volume, and industry leading cooling performance. In addition, the MSI exclusive Airflow Control technology significantly improves cooling performance for a lowly 68°C core temperature and 35dB fan noise even while under a full gaming load. MSI products are continuously evolving to the benefit of all gamers!
MSI Exclusive Unlocked Digital Power
The HD 7970 Lightning and the GTX 680 Lightning have both broken many overclocking records with the Unlocked Digital Power framework. Continuing this tradition, the MSI GeForce GTX 770 Lightning is also equipped with the same framework with unlocked BIOS, digital PWM controller, and enhanced power design. All protection limits can be disabled through the unlocked BIOS by a single click of a button. Gamers can easily unleash the full performance without hardware modifications. The digital PWM controller provides a more stable and precise voltage signal with shorter response time for voltage adjustments compared to traditional analog designs. The enhanced power design doubles the power drive and further improves the overclockability of the reference design. In addition, the patented GPU Reactor is the industry's first powered backplate design that can provide higher power load to the graphics core, filter power supply noise, and improve overclocking stability. The MSI GeForce GTX 770 Lightning features the Unlocked Digital Power framework to lead gamers into the world of overclocking champions!
Technical specifications
| GeForce GTX 770 Gaming | GeForc GTX 770 Lightning | |
| GPU Speed | 1150 MHz (Boost) | 1202 MHz (Boost) |
| GPU | GK104-425 1536 Shaders | GK104-425 1536 Shaders |
| Memory, Speed | 2GB GDDR5, 256 bit, 7010 MHz | 2GB GDDR5, 256 bit, 7010 MHz |
| Thermal Design | Twin Frozr IV | Twin Frozr IV Advanced |
| Connectors | DVI-D, DVI-I, HDMI, DP | DVI-D, DVI-I, HDMI, DP |
| TDP | <250W | <280W |
| Size | 26x12.6x3.8cm | 28x12.9x4.9cm |
For more information about pricing and availability, please contact a local official MSI distributor.
About MSI
Since its founding in 1986 MSI strives to provide excellent products based on its core values -"Innovation" and "Style". The results are products with superior performance, trusted reliability, an excellent user experience and expressive style. MSI motherboards and graphics cards are found among the top 3 in the world because of their great quality and maximum productivity. Our hard work have led us to become one of the finest brands in the industry with accumulated sales in more than 120 countries, 150 million motherboard users and 100 million graphics card users worldwide. MSI has won nearly 8,000 award recognitions from 350 different media in 50 countries worldwide. MSI will continue to pioneer in the area of global consumer electronics technology with the needs of hardware enthusiasts, gamers and consumers at its core. For more information about MSI, go to eu.msi.com.
