PRESS RELEASE
Three culturally defined brands, infusing deeply e-Sports spirit and delivering it to the world with our series of amazing products and designs.
Las Vegas, United States -January 3, 2012- Thermaltake Technology, with the target and spirit to build three brands － Thermaltake, Tt eSPORTS and LUXA2 being the industry pioneer brand in PC DIY solutions, professional gaming products and unique and functional Apple accessories, carrying the corporate vision of "building Thermaltake Technology into a cultural brand for the enjoyment of entertainment, e-Sports, technology, and lifestyle" and continues to drive toward the corporate mission of "delivering the perfect user experience" on all segment of the market. At "2012 International Consumer Electronics Show (CES 2012) ", Thermaltake group is continuing their successful tradition as a trendsetter for presenting the future of the premium products during 9th till 13th January in Las Vegas. Be sure to come by our Suite at THE PALAZZO Las Vegas for a meet and greet!
Further information about Thermaltake Technology at CES 2012 is available online: globalevent.thermaltake.com/ces2012
Highlights from the new products in CES 2012 at a glance:
Thermaltake
The newcomers boasts all of the same progressive technology, they are Level 10 GTS gaming chassis, a mid-tower of pedigree with the innate aesthetics and dynamic mechanism, inherited the unique characteristic of its predecessors Level 10 and Level 10 GT. Being as the specialist and market leader in liquid-cooling, Thermaltake will introduce the new Water2.0 all-in-one Liquid Cooling Series. And the world's first high-end all white PSU and both "Red Dot Award" and "iF product design award" winner PSU in all white with the blessing of 80Plus Platinum - the Toughpower XT 1275W Snow Edition and Toughpower Grand 700W Snow Edition.
Tt eSPORTS
In 2012, Tt eSPORTS will present first at CES with an entirely fresh look, with products that comprehensively adapt to the cultures of e-Sports but also the culture on the streets, and we call it Chao. Tt eSPORTS will revolutionarily launch the new e-Sports fashion style headset － DRACCO, with six different styles and colors, the headset under Chao family inherit the trendy technological advantages and a very exclusive finish characterise the essentially very e-Sporty atmosphere.
In addition, this year will be a milestone for Tt eSPORTS as we officially present SAPHIRA and THERON gaming mice, endorsed by the worldwide famous StarCraft2 players -Aleksey "White-Ra" Krupnyk, and our own professional e-Sports Team - Tt APOLLOS's StarCraft2 player - SoftBall. These endorsements show that Tt eSPORTS shares the same value with all the players and users around the world, by taking care of the customers' needs with cutting-edge technology, and numerous e-Sports gaming characteristic design.
LUXA 2
LUXA2 for the Thermaltake 's fashion brand is always looking for maximum possibilities by entering into the Bluetooth field in 2012. LUXA2 will unveil its newest lineup for 2012 at CES including the latest BT-X3 headphone with Bluetooth 2.1 technology. While the business focus is Apple product accessories, starting 2012, LUXA2 will also offer accessories for other smart phones and provide top-of-the-line products and services to owners of Droids, HTC, Samsung...etc. LUXA2's goal is to become the go-to resource for any individual living a mobile lifestyle.
A further highlight for LUXA2, please also visit the iLounge Pavilion (booth number 4522) during 10th - 13th January for more LUXA2 products!
Thermaltake‧Tt eSPORTS‧LUXA2 －the benchmark in design, performance and innovation
Innovation has always been the key to success for Thermaltake Group and is set to become even more important in future. In 2012, Thermaltake group has time and again been setting new milestones for the further groundbreaking accents in the various fields!
About "Thermaltake"
Thermaltake Technology was established in January, 1999 and has been market to the world with "Thermaltake" brand name ever since. The brand personality of Unique, Aggressive, Vivid, and Stylish makes Thermaltake an expert in creating Exciting things and Fascinating environment for gamers and enthusiasts, also Keep them Constantly High physically and mentally.
Moreover, Thermaltake Technology get close to consumers and observe lead users' behavior and requirement, to design aesthetic and high quality products which will greatly improve system performance and bring the user to the up most potential. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiasts worldwide.
About "Tt eSPORTS"
Thermaltake is a well known brand for gaming & DIY in Case, Cooler, and PSU for years. Due to the constant requests for keyboards and mice from gamers and end users, Thermaltake decided to create a series of gaming keyboards, mice, and headsets with the Tt eSPORTS brand. By using Tt eSPORTS, we want to extend our product lines into the gaming industry, and provide more "personalized gaming" gears to gamers and enthusiasts worldwide. With years of experience in gaming industry, Tt eSPORTS is committed to bring the most personalized and the highest quality weapons for the most competitive cyber battles, and advances with the idea of products designed by gamers for gamers.
About "LUXA2"
LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 starts from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie, Entertainment Junkie, and Apple's Mac Lovers. LUXA2 represent an emerging trend of "individuality" in the world. Not only do people need function, but they also need products with aesthetic appearance. Exquisite craftsmanship with aesthetic and elegant design style is a promise and commitment from LUXA2. Thus, the Simplicity, Luxury and Lifestyle of LUXA2 creates a Uniquely You.
About "Tt APOLLOS"
Tt APOLLOS is the professional e-Sports team established by Thermaltake in 2010, and is currently the newest of the five professional e-Sports Teams in TeSL (Taiwan e-Sports League). Apollo was one of the 12 Olympians, expressing radiance and glory, and there is not a trace of darkness in him. Apollo also mastered in archery; he could shoot with unfailing accuracy. This was where Tt APOLLOS got the name from, symbolizing integrity and passion of the team. The SF (Special Force) team of Tt APOLLOS acted like the team name and got the first place in TeSL's event of SF Online in its first year of establishment.
The logo of the team was based on Ancient Greek warriors; helmet, shield and other adornments were standard equipments of the valiant Greek warriors. The warrior's arm posture presents a feeling of confrontation and rush, while his sharp eyes will frighten the enemies before combat.
Official site of Tt Apollos: www.ttapollos.com.tw
