Take-Two Interactive Software has today announced a new publishing label, called 2K Play. 2K Play will focus on casual gaming and today the company has announced a licensing agreement with Nickolodeon which will see the development of a number of videogames based on kid's TV shows, such as Dora the Explorer.

"We welcome our new partnership with 2K Play,"said Shaul Olmert, Vice President/Digital Media products for Nickelodeon and MTVN Kids and Family Group."This is the first time Go, Diego, Go! is coming to handheld and console systems and will mark Dora the Explorer's debut on the popular Nintendo DS™ system. We are excited to welcome 2K Play into our growing family of innovative digital products."

From the press release:

2K Play joins leading publishing labels 2K Games and 2K Sports as a new division in the 2K portfolio. The new label will absorb Take-Two's Global Star Software label, including the Carnival Games brand, the Cat Daddy Games studio and PC games based on the popular Deal or No Deal franchise.

"The 2K Play label targets the growing market of casual gamers interested in accessible, high-quality products,"said Christoph Hartmann, President of 2K. "It will be home to games that are fun and engaging for players of varied skill types and ages. Our exciting initiative with Nick Jr. will offer a host of games featuring world-famous brands that appeal to the family-friendly gamer." Additional information regarding the 2K Play lineup of games will be available in the coming months.