Deploying the troops
Sainsbury's will open over 200 of its stores at midnight to cater for the anticipated demand for Call of Duty: Black Ops.
The supermarket chain will open its chosen shops at midnight on Monday 8 November so keen gamers can be among the first to get their hands on the new title before traipsing into work the next day bleary-eyed or indeed bunking off.
Sainsbury's said the move was a ‘first' but is expected to boost sales by 20 percent and cement its position as one of the fastest growing games retailers in the UK.
Gurdeep Hunjan, Sainsbury's games buyer, said: "For the first time for a games release, we're opening 210 of our stores at midnight on Monday so that customers can be the first to get their hands on this ever popular title. We're anticipating queues and encourage people to get there early."