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Activision: Video-game cut-scenes could be sold as movies

by Steven Williamson on 16 September 2010, 12:07

Tags: Activision (NASDAQ:ATVI)

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Within the next five years Activision may release videogame movies based on cut-scenes from within their games, citing Starcraft II's lengthy cut-scenes as an example of what could be acheived.

Activision head, Bobby Kotick, spoke during the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California where he said that the company could charge between $20-30 to gamers who download the footage.

"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship - and say to them, 'Would you like to have the StarCraft movie?'... and say we have this great hour and a half of linear video that we'd like to make available to you at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever," Kotick said.

He then went on to say that could well happen within the next five years.

"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution."

Aren't cut-scenes part of the game that we already pay for?


HEXUS Forums :: 12 Comments

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Don't most games allow you to go and watch the Cut-scenes as many times as you like in the options/extras menu anyway?

:stupid:
Kjnowak
Don't most games allow you to go and watch the Cut-scenes as many times as you like in the options/extras menu anyway?

:stupid:

yes they do.

If they came to me and said that i could watch the cut scenes for $20-30 i'd tell him to lube his cut scenes up and shove them up his ………………………………………..
So charging you $20-30 for some video footage you've already watched and already paid for. Great thinking. I'm sure the consumers will just lap that idea up. Even if I didn't have the game already, I'm sure $20-30 is waaaay too much for a movie.

Clearly Bobby Kotick needs his frontal lobes removing.
Oh dear someone's going for the headlines.

Cant see this working and TBH I'd rather sit through a video of someone's root canal work. There are very few games that have decent cut scenes that would warrant me sitting down for an hour and a half to watch, yes as a driver for the plot in games they are OK but IMHO they have a very long way to go (and so does Hollywood in a lot of its films, especially action films where the plot is usually a driver for the action sequences) to be called a fully fledged release
Sounds like some people are completely misreading his statements…