PRESS RELEASE
- Special Co-developed Product Coming for Gears of Wars Fans
Sunbury-on-Thames, – August 18, 2016 – HyperX™, a division of Kingston® Technology Company, Inc. the independent world leader in memory products, announced a product partnership with The Coalition®, the game developer of the megahit Gears of War®, published by Microsoft® Studios.
HyperX has been a strong supporter of the Gears of War eSports tournaments and gaming events throughout the year. Events include E3 in Los Angeles, Calif., San Diego Comic Con, PAX West this September in Seattle, Wash and Gamescom in Cologne.
HyperX supports gamers across all titles and platforms and is increasingly supporting the console gaming market. At the beginning of 2016, a partnership with Microsoft was announced for the just released HyperX CloudX headset, an Xbox One licensed product. Working with the creators of Gears of War is a natural extension of the relationship as both companies support console gaming.
“The Gears of War franchise is an acclaimed third-person shooter built on innovation and over the top gameplay,” states Jerry Chu, Director of Licensing at The Coalition. “We’re extremely excited to announce this partnership with HyperX and look forward to developing products that will provide an immersive experience for our Gears of War community. It’s an exciting time for both our companies in the Gears Universe.”
“We are proud to partner with such an established and well-known brand as the Gears of War franchise,” said Daniel Kelley, director of marketing, HyperX. “Collaborating with The Coalition and Microsoft Studios is the latest step for HyperX and we can’t wait to introduce our co-developed product to Gears fans at launch date in September.”
HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, ESL One, Gamescom and PAX.
For more information visit the HyperX home page.
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About The Coalition
The Coalition is a growing team of talented, creative, fun-loving professionals from around the world who are united in their passion for “Gears of War.” Located in Vancouver, Canada, the studio is dedicated to pushing the “Gears” franchise to new heights with its belief that if you want to go far, go together.
About HyperX
HyperX is a division of Kingston
Visit http://www.hyperxgaming.com/.
