HIP GAMES ANNOUNCES "WHO WANTS TO BE A ZOMBIE" CONTEST FOR GEORGE A. ROMERO'S "CITY OF THE DEAD" GAME

Submit Your Photo to Become an Undead in the Latest George A. Romero Title

TORONTO, CANADA – June 8, 2005 – Hip GamesTM today launched a competition for three lucky individuals to become zombies in the upcoming horror survival shooter "City of the Dead," the first installment of the George A. Romero series of video games. Developed by Kuju Entertainment, "City of the Dead" will be released on the PlayStation®2, Xbox® and PC CD-ROM in Q1 2006.

"We thought this would be a great opportunity for George A. Romero fans to get some 'face time' with one of his titles before the 2006 ship date," said Arindra Singh, President and CEO of Hip Interactive Corp. "We look forward to also getting a sneak peek at what Romero fans look like, as well!"

To enter and become a zombie in "City of the Dead", contestants are asked to submit one digital photograph with an angry facial expression. Those selected as finalists will be contacted to submit additional photographs with various facial expressions. Long hair should be tied back in a low ponytail and glasses should be removed.

To download an example digital photograph, please visit:
http://www.kohnkecomm.com/dl/hipgames/zombieface.zip

The contest is open online at http://www.gamespot.com/promos/2005/hipzombie/ from
June 8th – June 20th

All entrants must be 18 years or older and winners will be required to sign a model release form. Three winners will be randomly selected on June 22 and announced on GameSpot's weekly live show the week of June 27, 2005. The three winners will be zombies in the game, receive credit in the game's manual, and a free copy of the game.

For additional information on "City of the Dead" please visit: http://www.romerogame.com

About Hip GamesTM
Hip GamesTM, Hip Interactive's publishing division, leverages the Company's existing distribution infrastructure to move up the video game supply chain. Hip has entered into distribution and publishing arrangements with publishers and developers from around the world. The licenses give Hip the exclusive right to publish and/or distribute PC and video game titles in North America, with Hip Interactive Europe acting as the publishing and distributing arm of Hip GamesTM in Europe. As well, with the acquisition of ARUSH Entertainment, Hip has acquired all of ARUSH's rights to current projects, including the "Playboy: The MansionTM" and "Fear Factor: UnleashedTM" video games.

About Hip Interactive
Hip Interactive (http://www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM.

The company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary
games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol HP.

About Kuju Entertainment Ltd.
Kuju Entertainment, one of Europe's leading independent game developers on console, PC and wireless platforms, operates four studios in the UK and has been creating
top-rated games for over fourteen years. Kuju maintains specialist console/PC divisions in the action, strategy/tactical, racing and lifestyle genres as well as separate divisions for wireless development and conversion projects. Recent games worked on include the hit titles Call of Duty: Finest Hour for Activision, Warhammer 40,000: Fire Warrior for THQ, Train Simulator for Microsoft and Crash Twinsanity for Vodafone. Kuju is also a leading publisher of wireless Java games. Kuju Entertainment is a wholly owned subsidiary of Kuju plc. Kuju plc is listed on the Alternative Investment Market (LSE AIM: KUJ). http://www.kuju.com

City of the Dead TM and (C) Hip Interctive. All rights reserved. "George A. Romero Presents City of the Dead" in association with Living Dead Productions