Ubisoft Announces In-Game Advertising Partners for Tom Clancy's Splinter Cell Chaos Theory

Partnerships Link Brands with Target Audience, Add Realism to Videogames

SAN FRANCISCO--(BUSINESS WIRE)--April 4, 2005--Today Ubisoft, one of the world's largest videogame publishers, announced its in-game advertising partners for the highly anticipated videogame Tom Clancy's Splinter Cell Chaos Theory(TM), available now for Xbox(R), the PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and PC. Advanced Micro Devices (AMD), Axe and Nokia are among the companies that have worked closely with Ubisoft's development teams to seamlessly integrate advertisements into the latest installment of Tom Clancy's Splinter Cell(R) for Xbox and PC. Tom Clancy's Splinter Cell is one of the most successful and established franchises in the videogame industry with approximately 10 million units sold worldwide.

Ubisoft developers work closely to integrate consumer products in a thoughtful and selective way to enhance the realism of the game and allow the player to immerse themselves further into the game's universe. Videogames represent an underutilized advertising vehicle that provides advertisers with real-life integration of products and entertainment. This approach allows Ubisoft's advertising partners to take full advantage of the interactivity, immersion and intense user involvement the videogame medium provides.

Axe has recently increased its advertising in videogames including Tom Clancy's Splinter Cell Chaos Theory. "Axe works with developers to create in-game advertising because it is an extremely effective way to reach the 18-34 year-old male audience," said David Rubin, senior brand manager for Axe. "It's just that simple."

"Gamers who play high-impact games like Tom Clancy's Splinter Cell Chaos Theory refuse to compromise on their PC technology, so our AMD Athlon(TM) 64 FX processor is a natural fit for the game," said Marsha Fatino, director of consumer marketing strategy at AMD. "Gaming enthusiasts care about squeezing every bit of performance from their PC and we are reaching them through the game to promote mind-blowing 32- and 64-bit performance."

"In-game advertising and product integrations bring realism to Ubisoft's games and enhance the overall entertainment experience," said Jay Cohen, vice president of publishing for Ubisoft North America. "One of the major advantages for developers in partnering with consumer brands is that we can achieve this realism while helping advertisers reach their target market."

About Tom Clancy's Splinter Cell Chaos Theory(TM)

The year is 2008. Citywide blackouts ... stock exchange sabotage ... electronic hijacking of national defense systems ... this is information warfare, which has become the most dangerous threat to global stability. To prevent these attacks, you must infiltrate deep into hostile territory and aggressively collect critical intelligence, closer than ever to enemy soldiers. You are Sam Fisher, the NSA's most elite black-ops agent. Work alone, or enjoy the thrill of cooperative multiplayer infiltration missions, where teamwork is the ultimate weapon.

(C) 2005 Ubisoft Entertainment. All Rights Reserved. Splinter Cell, Splinter Cell Chaos Theory, Sam Fisher, Ubisoft, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. All other trademarks are the property of their respective owners. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Online play requires internet connection, Network Adaptor (for PlayStation 2) and Memory Card (8MB)(for PlayStation 2) (each sold separately). The Online icon is a trademark of Sony Computer Entertainment America Inc. TM, (R) and Nintendo GameCube are trademarks of Nintendo. (C) 2005 Nintendo. Microsoft, Xbox, Xbox Live, the Live logo and the Xbox Logos are registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or in other countries and are used under license from Microsoft.

AMD, the AMD Arrow logo, AMD Athlon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc.

About Tom Clancy:

With over 80 million books sold, Tom Clancy is arguably the world's most recognized author. His works include fiction such as The Hunt for Red October, Clear and Present Danger, The Sum of All Fears, Rainbow Six, and the recently released The Teeth of the Tiger. Clancy also writes nonfiction works about weapons and various military units. Four of his books have already been adapted into highly successful feature films.

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. It is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft generated revenue of EUR 508 million for the 2003-2004 fiscal year, an increase of 22.5 percent over the previous fiscal year at constant exchange rates. To learn more, please visit http://www.ubisoftgroup.com.