Nikon has expanded its range of entry-level digital SLR cameras with the launch of the D3200.
The new consumer-grade camera slots in above the existing D3100 and costs £110 more, taking the body-only price up to £560.
A hefty sum for what Nikon describes as "every family's answer to beautiful images," but a quick glance at the specification sheet shows that this is more than just a small step up.
Blurring the boundaries of what entry-level really means, the new D3200 features a 24.2-megapixel DX-format CMOS sensor (up from 14.2 megapixel on the D3100) and the image processing engine has been upgraded from EXPEED 2 to EXPEED 3.
ISO sensitivity is bumped up to 6,400 (double what's on offer from the D3100), there's an 11-point autofocus system and, in keeping with most of Nikon's recent DSLRs, the D3200 can capture full-HD video at up to 30 frames per second with autofocus.
In an effort to appeal to DSLR newcomers, the D3200 retains Guide Mode - a built-in software tutorial designed to show you how to make the most of the camera's features.
Nikon will also sell an optional Wireless Mobile Adapter (model WU-1a) that will allow users to share content wirelessly to smartphones or tablets, as well as control the camera remotely from supporting Android devices. Compatibility with Apple iOS devices is expected later in the year.
The D3200 will initially be available in a choice of black or red models, and is expected to reach UK stores in mid-May attached to a body-only price tag of £559.99.