PRESS RELEASE
17 December 2013 - Starting today, Apple TV users in the UK can access NOW TV's Sky Sports Day Pass, letting them watch the best live sporting action from all six Sky Sports channels through the device for the first time.
For just £9.99, the Sky Sports Day Pass from NOW TV gives sports fans with Apple TV instant access on their TV to enjoy live sports for 24 hours. The pass activates immediately upon purchase and is billed directly to their iTunes account, offering the flexibility to watch live world-class sporting events across all six Sky Sports channels without a contract.
Gidon Katz, Director of NOW TV, comments: "It's been a busy year for NOW TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use. The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa."
Upcoming sporting highlights include the remainder of The Ashes series live from Australia, top matches from the Barclays Premier League, UEFA Champions League knockout stages, Capital One Cup and Sky Bet Football League, Rugby Union's Heineken Cup, the World Darts Championship, NFL Super Bowl XLVIII, plus much, much more.
More information on NOW TV is available from www.nowtv.com, or join us on Twitter @NOWTV and @NOWTVSport and www.facebook.com/NOWTV.
About NOW TV's Sky Sports Day Pass on Apple TV
Apple ID required for purchase via Apple TV. NOW TV's Sky Sports Day Pass will activate immediately from purchase. Passes purchased on Apple TV are non-transferable to NOW TV accounts or other devices. Passes purchased through a NOW TV account cannot be accessed via Apple TV.
About NOW TV
NOW TV provides instant and easy access to hundreds of films from Sky Movies on demand, pay-as-you-go access to live Sky Sports and must see shows on 10 of the best pay TV channels including Sky1, Sky Atlantic and Sky Living. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky's experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky Movies, Sky Sports and the TV shows everyone's talking about.
NOW TV offers access to some of Sky's most popular programming. Sky Movies is the UK's most popular subscription movies service giving access to 800 different movies on demand including up to four new and exclusive Sky Movies premieres each week. With a Sky Movies Month Pass, NOW TV customers can choose from more of the latest and biggest movies you missed at the cinema.
NOW TV also offers a flexible way to access to Sky Sports. With a Sky Sports Day Pass customers can get pay-as-you-go access to exclusively live action from the Barclays Premier League, UEFA Champions League, Formula 1®, Test cricket, US and European Tour golf, ATP tennis, European and international rugby union and much more besides.
The new NOW TV Entertainment Month Pass lets customers stream TV shows live and on demand in seconds, without a contract, and all at an introductory price of just £4.99 a month. Now people can get simple, instant and commitment-free access to top TV channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Discovery, MTV, Comedy Central, GOLD, Disney and FOX, plus entire box sets of hit shows.
NOW TV is available to anyone 18 or over in the UK with a broadband or 3G connection across a wide range of connected devices including NOW TV Box, PC, Mac, selected Android smartphones, iOS devices, PS3, YouView and Xbox (the Sky Movies live channels, Entertainment Month Pass and Sky Sports Day Pass are not available on YouView and an Xbox 360 LIVE Gold subscription is required is required to watch NOW TV on Xbox 360). Each device will benefits from an optimised design to deliver quality streaming with buffering minimized by the use of adaptive bitrate technology.
The NOW TV Box offers customers a quick and easy way to convert a regular TV into a Smart TV for a one-off box cost of £9.99.. Currently customers can get unlimited access to movies on NOW TV with a 30 day free trial of the Sky Movies Month Pass, then priced at £8.99 a month. NOW TV Customers can also get 24-hour access to all six Sky Sports channels live for £9.99 with the Sky Sports Day Pass.
NOW TV Entertainment Month Pass: Introductory price of £4.99 per month if joining by 31st March 2014. Not all content available on catch up or live channels. Currently not available on YouView or Android devices.
NOW TV Box: Connects to TV via HDMI (cable supplied). NOW TV account required to activate box. Customers can select a Sky Movies Pass, Sky Sports Day Pass or an Entertainment Month Pass to create an account and watch NOW TV. All Passes sold separately.
