PRESS RELEASE
Amazon extends its popular "Buy Once, Enjoy Everywhere" content ecosystem to the UK
Luxembourg - 18 September, 2012 - Amazon.co.uk today announced the launch of Amazon Cloud Player, enabling customers to securely store music in the cloud and play it on any Android phone, Android tablet, Kindle Fire, Kindle Fire HD, iPhone, iPod Touch, Mac or PC - wherever they happen to be. Customers can get started at www.amazon.co.uk/cloudplayer, where they can easily import their music using Cloud Player's new scan and match technology. Customers' iTunes and Windows Media Player music libraries are scanned and tracks are matched to more than 20 million music tracks in Amazon's catalogue. All matched songs are automatically stored in high-quality 256 Kbps audio. All Amazon MP3 purchases - including music that customers purchased previously - are automatically saved to Cloud Player for free, which means that customers have a secure backup copy of the MP3s they buy from Amazon, free of charge.
"Millions of US customers are already using Amazon Cloud Player to listen to their music everywhere, on their favourite devices, including Kindle Fire, Android phones and tablets, iPhones, iPod Touches, Macs and PCs. We're excited to bring this same convenience to Amazon music customers in the UK," said Greg Greeley, Vice President of EU Retail at Amazon. "The launch of Cloud Player in the UK means that customers can buy anywhere, play anywhere, and keep all of their music in one place without the need for constant software updates, or drives and cables to move and manage their music."
Cloud Player is available in a Free tier and a Premium tier. Cloud Player Free customers can store 250 tracks from their PC or Mac to Cloud Player, at no charge. Cloud Player Premium customers can store 250,000 tracks in Cloud Player for an annual fee of £21.99. Amazon-purchased MP3s do not count against the 250 or 250,000-track limits and are added to both Free and Premium Cloud Player libraries at no charge.
Adding Music to Cloud Player
Amazon scans customers' iTunes and Windows Media Player libraries and matches tracks on their computers to eligible tracks from more than 20 million in Amazon's track catalogue. All matched tracks- even music purchased from iTunes or imported from CDs - are instantly made available in Cloud Player and are upgraded for free to high-quality 256 Kbps audio. Scan and match supports several file types, including MP3, AAC, WMA (Windows only), OGG, WAV, Apple Lossless (MacOS only), AIFF, and FLAC.
Enjoying Music Everywhere
- Cloud Player for Web
Customers who have a computer with a Web browser can listen to their music. Cloud Player for Web currently supports Internet Explorer, Firefox, Safari for Mac and Chrome. Cloud Player for Web enables customers to easily organise their music, and gives both download and streaming options for playback.
- Cloud Player for Android
Cloud Player for Android is simply included in the new version of the MP3 App, which includes the full Amazon MP3 Store and the mobile version of Cloud Player. Customers can use the app to play music stored on their Cloud Player and music stored locally on their device. Features include the ability to search and browse by artist, album or track, create playlists and download music from Cloud Player to the device for offline playback.
- Cloud Player for iPhone and iPod Touch
Amazon Cloud Player is also available on iPhone and iPod Touch. The app allows customers to stream or download music stored in Cloud Player to their iPhone or iPod Touch, play music that is already stored on their device, and manage or create playlists. Features include the ability to search and browse by artist, album or track, create playlists and download music from Cloud Player to the iPhone or iPod Touch for offline playback.
- Kindle Fire and Kindle Fire HD
The all-new Kindle Fire and Kindle Fire HD are coming to the UK, backed by Amazon's Vast Content Ecosystem and Cross-Platform Interoperability. With apps available on the largest number of devices and platforms, Kindle makes it easier than ever for customers to access content anytime, anywhere, including their music with the Amazon Cloud Player.
Securely Storing Music in the Cloud
Customers never need to worry about losing their music collection to a hard drive crash again. Files are securely stored on Amazon Simple Storage Service (Amazon S3). Customers can buy Amazon MP3s anywhere and know that their MP3s are safely stored in Cloud Player and accessible from any device.
About Amazon.co.uk
Amazon.co.uk opened its virtual doors in October 1998 and strives to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.
Amazon.co.uk and other sellers offer millions of new, refurbished and used items in categories such as Baby, Books, Car & Motorbike, Clothing, DIY & Tools, DVD, Electronics & Photo, Grocery, Health & Beauty, Home & Garden, Jewellery, MP3, Music, Musical Instruments & DJ, Office, PC, Pet Supplies, Shoes, Software, Sports & Leisure, Toys & Games, Video Games and Watches.
The all-new Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G.Kindle is the #1 bestselling product across the millions of items sold on Amazon.co.uk.
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