ad-ing up
Of course, while this is all well and good, it should be noted that Bing still limps in at a very distant third place in terms of overall search traffic, with Google taking the lion's share with 84 per cent, Yahoo taking 7.4 per cent and Bing clinging to just 5.75 per cent.
Bing is also not the search engine which gets the most clicks for ads overall, with both Ask.com and AOL receiving higher CTRs, despite their paltry one per cent of search traffic each. But it's ad click quality, not searcher quantity that counts apparently.
One thing which may distort the numbers a bit, however, is the fact Chitika's numbers are only based on a sample of traffic from the Chitika advertising network, so it's hard to say how, or indeed whether, these numbers can be translated into anything really relevant to real time use.
But for advertisers like Adsense, Chitika, AdBrite and others, the results are clear; if you want more clicks per ad, Bing, Ask and AOL are the search engines to concentrate on.
