...it's good to see a lesser-known brand throwing its hat into the ring and Inno3D has done exactly that with the GTX 980 Ti iChill X3 Ultra.
Nvidia's partners were all holding their breath a few short weeks ago, but with AMD's Radeon R9 Fury X failing to beat GTX 980 Ti into submission, they can all now rest easy and flex their muscles with a revitalised retail push.
It's almost an unfair battle with a myriad of custom GTX 980 Tis going up against the single-flavoured Radeon, however such choice does provide would-be buyers with a challenge: if you've decided GTX 980 Ti is the right GPU for you, which card should you buy?
EVGA's well-rounded Superclocked+ ACX 2.0+ is a firm favourite around these here parts, and is followed closely by Gigabyte's G1 Gaming, but it's good to see a lesser-known brand throwing its hat into the ring and Inno3D has done exactly that with the GTX 980 Ti iChill X3 Ultra.
Built to look formidable, overclocked on core and memory, yet able to remain whisper quiet, Inno3D's £575 solution is full of promise and should be on your list of GTX 980 Tis to consider.
Well-tuned fan profile
Very quiet at all times
Overclocked on core and memory
Can easily be pushed further
Free game: Batman: Arkham Knight
Looks are an acquired taste
Takes up three slots
Inno3D GeForce GTX 980 Ti iChill X3 Ultra
The Inno3D GeForce GTX 980 Ti iChill X3 Ultra graphics card is available to purchase from Overclockers UK.
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