...Nvidia's aim with the GTX 780 is to cement its position amongst gaming enthusiasts, and provide further impetus for the GeForce brand.
The GeForce GTX 780 GPU takes a next-generation name but uses existing technology harnessed from the Titan card.
Bringing the fulsome architecture of Titan down to a lower price point has been achieved by hamstringing the GK110 die through the disabling of a few shader-cores and halving of that massive, mostly-unused 6GB framebuffer.
Appreciating that Nvidia hasn't further meddled with frequency diminution - in fact, GTX 780 is clocked in higher on the core - translates to a card that benchmarks at around 80-90 per cent of its Titan stablemate, or at about the same speed once overclocked.
GK110 provenance also means it's measurably faster than GTX 680 and Radeon HD 7970 GHz, but it should be - Nvidia's second-rung enthusiast card is due to cost at least £550 when stock hits retailers.
We believe Nvidia's aim with the GTX 780 is to cement its position amongst gaming enthusiasts, and provide further impetus for the GeForce brand, to coincide with the inevitable upgrade cycle catalysed by the imminent release of Intel's fourth-generation 'Haswell' CPUs.
Bottom line: A GeForce GTX Titan in all but name, GTX 780 is the one to go for if you're after a truly high-end card that retains a modicum of value. Big, beefy but brutishly fast, it replaces the Titan as our favourite enthusiast card.
Super-quiet at all times
Wonderfully built; looks the business
Titan-like performance on the relatively cheap
Price, as always
Not a new architecture for a bump in nomenclature
Double-precision support disabled
Nvidia GeForce GTX 780 3GB
The Nvida GeForce GTX 780 is currently available from Scan.co.uk*.
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