Medion might be better known for selling value-minded products at your local ALDI, but it's moving up a gear with the introduction of a system that's gunning for the gaming market.
The system in question - dubbed the ERAZER X7311D Gaming PC - packs a 2.66GHz Intel Core i7 920 processor, NVIDIA GeForce 9600 GT graphics, 6GB of DDR3 memory and a useful 1TB storage capacity - all for a tidy sum of £899.
As you'll no doubt have spotted, the chink in this gaming PC's armour is the GeForce 9600 GT graphics card. Although perfectly capable and potent in the mid-range space, it might not live up to the expectations of the "professional and hard core gamers" that Medion is targeting.
If you're not all about gaming, however, it's a more-than-potent system for everyday use and the Core i7 processor will make light work of heavily multi-threaded applications.
The problem, we feel, is that Medion may have trouble convincing higher-end consumers. After all, £899 can bag a similarly-spec'd Studio XPS from a well-known brand such as Dell.
Official press release: MEDION® powers into the gaming market with ERAZER® PC