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NVIDIA's 9800 GTX price-drops begin to surface

by Parm Mann on 27 June 2008, 16:20

Tags: ZOTAC GeForce 9800GTX AMP! Edition, NVIDIA (NASDAQ:NVDA)

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In an effort to stifle increasing competition from AMD's HD 4000 series, NVIDIA recently announced an aggressive price cut on its GeForce 9800 GTX, along with the introduction of the 55nm GeForce 9800 GTX+.

NVIDIA had told us that the $290 GeForce 9800 GTX would drop to as little as $199 and those promises are now beginning to be fulfilled - at least, in the US.

US-based online retailer, Newegg.com now offers 9800 GTX cards from the likes of ZOTAC, BFG and EVGA, priced at $206.99, $209.99 and $204.99, respectively. There's even the added bonus of a $10 mail-in rebate.

HEXUS had earlier stated that if these price drops are reflected in the UK market, we could soon see 9800 GTX cards drop from around £180 to £125. Sadly, that isn't yet the case. Popular UK etailers, Scan.co.uk and Ebuyer.com, are still selling 9800 GTX cards at around the £180 mark, that's roughly a whopping $360.

It's no surprise, therefore, that a large percentage of our readers are opting for an AMD graphics card. Here's hoping NVIDIA's price cuts are reflected globally sooner rather than later.



HEXUS Forums :: 6 Comments

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I swear I saw them for $199 somewhere last week…
At the end of the day, it's unreaslitic to expect UK etailers to be able to pass along the price cuts straight away. After all, it's only feasible to offer goods on sale in the UK if you import a fairly high quantity, and with the much smaller population, they also take longer to clear through their inventory.
Should we declare Mr Blitzen officially bankrupt now then? :lol:
9800GTXs all round then?
The prices won't drop until either new stock comes in at the lower price point or the suppliers of the cards rebate the retailers for their current stock.

Its very very rare that a retailer will do a cut on their own and lose money. This has always been the case.