Get a fresh new look for spring with the VAIO E Series 14 from Sony

PRESS RELEASE

Chic notebook PC with stylish colour accents for everyday multimedia computing 

• Stylish new ‘wrap-around' design with colourful accents
• Enjoy sound loud and clear with xLOUD, Clear Phase and Dolby Home Theatre V4
• Backlit keyboard and large multi-gesture touchpad
• Energy-efficient design with long battery life, performance hybrid graphics and Rapid Wake + Eco

Everyone can express their personal style this spring with the VAIO E Series 14 - the 14" laptop from Sony that's made for smarter, easier everyday computing.

At home, on campus, or carried easily to the nearest café, the new VAIO E Series stands out from the crowd with its ‘wrap-around' design. Three fresh colours - white, black or pink - are accented by complementary colour flourishes around the laptop's edge, lid, touchpad and keyboard. Chic, individual credentials are emphasised further by the aluminium speaker bezel.

The comfortably-spaced isolation keyboard features a handy backlight for error-free low-light typing. It's activated by an ambient light sensor that also dims screen brightness to conserve power in low-light conditions.

The generously-sized multi-gesture touchpadoffers a large clickable surface for intuitive, ‘button-free' control.There's plenty of space to navigate pages, edit photos and more with fingertip scroll, flick, pinch/zoom and pivot movements.

Brand new to VAIO, Gesture Control lets you interact with your computer using intuitive hand movements. Just hold your hand up in front of the web camera and swipe left or right to flick though web pages or your photo gallery. Pull your hand down to pause music playback or a slideshow, or adjust music volume up or down with ‘rotate' movements. Gesture Control is currently supported by Windows^® Media Player, Internet Explorer^® 9, PowerPoint^®and PowerDVD.

Video chats are clearer and crisper with the built-in HD web camera powered by ‘Exmor for PC'. Friends and family will enjoy seeing you with sharper details, higher contrast and rich colours; even in low light where other web cameras struggle with grainy, fuzzy images.

The new VAIO E Series 14P gives you effortlessly clear, sparkling sound to match its good looks. Unique to Sony, xLOUD^TM and Clear Phase^TM technologies boost volume levels without distortion for impressive-soundingmovies and games. Alternatively, switch to Dolby^® Home Theatre^® V4 for rich, cinema-style audio, whether you're listening through built-in speakers, external loudspeakers or headphones.

At work or play, the energy-smart design of the VAIO E Series keeps you up and running for longer. With battery life of up to 7 hours¹, there's plenty of power for note-taking in lectures, followed by some ‘me time' surfing or after-hours social networking.

Hybrid graphics use a dedicated GPU for demanding applications like games, video and photo editing. For less intensive tasks, VAIO automatically switches off the dedicated GPU to boost battery life. Endurance is pushed even further by the efficient VAIO Display and energy-efficient processors, plus an on-board optical drive that shuts down to zero power consumption when it's not in use.

Can't afford to hang around? With new Rapid Wake + Eco, you're ready for action in moments. This energy-saving mode puts VAIO into an ultra-low power deep sleep, keeping all your data safe for up to ten days². Open the laptop's lid and you're up and running in seconds, with all your files just as you left them.

Organising, editing and sharing your media collection is even more of a pleasure with the VAIO E Series. Bundled at no extra charge, PlayMemories Home by Sony lets you add effortless polish to your photos and video clips, making home movies and even 3D content creation easier than ever.

The new VAIO E Series 14P is available in a choice of white, black orpink colourways. Other colours and configurable options are available at www.sony.co.uk.

¹ Actual battery life will vary depending on your specific hardware and software configurations. Benchmark: MobileMark 2007.

² Battery life inSleep mode varies depending on configuration and operating conditions, such as installed system memory size, remaining battery capacity and USB charging settings.

Specifications and features vary by model. Please check VAIO laptops for more information.

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony isrenowned for its audio-visual products, such as the BRAVIA^TM LCD high-definition (HD) television, Cyber-shot^TM digital camera, Handycam® camcorder, "α" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO^TM personal computers and 3D HD professional broadcast equipment. Offering a complete end-to-end 3D value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide. 

Through its long-term football partnerships as an official sponsor of the UEFA Champions League, Official FIFA Partner and global sponsor of the FIFA World Cup^TM, Sony is inspiring a sense of excitement for the millions of football fans around the world. 

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter.