Press Release
10th July 2007, SAPPHIRE Technology, the market leading provider of AMD/ATI based products today announced a relationship with industry giant Avnet Technology Solutions to market and distribute graphics accelerators across EMEA.Avnet Technology Solutions EMEA is a part of Avnet Inc. (NYSE:AVT) - one of the world's largest B2B distributors of enterprise computing and embedded technology products. The agreement will see Avnet market and distribute SAPPHIRE products to leading edge PC manufacturers through its extensive network of resellers.
Avnet will market through dedicated sales divisions, concentrating on specific customer segments including value-added resellers (VARs), sub-distributors, system builders and PC assemblers.
SAPPHIRE is recognised as the global No.1 manufacturing partner for AMD/ATI based graphics solutions. It is acclaimed for the high quality and reliability of its products and has strong brand recognition through its innovation with silent cooling and special performance editions of its high end products for the enthusiast. The successful X1000 series offers a comprehensive range of Microsoft Vista Premium Certified solutions; and the recently introduced HD2000 series offers a new choice of price/performance options, together with being Vista Premium certified and DX10 compatible.
Rex Tsang, SAPPHIRE vice president of Sales and Marketing commented, "We are very happy to be working with Avnet, which supports an extensive network of customers offering cutting-edge solutions. SAPPHIRE brings the most comprehensive range of AMD/ATI graphics solutions enabling Avnet and SAPPHIRE together to take advantage of new opportunities within the growing System Builder and AMD markets across Europe, the Middle East and Africa"
Sukh Rayat, vice president of Avnet Computing Components EMEA, comments: "By combining the technical and logistical expertise of both Avnet and SAPPHIRE, we will be able to offer flexible, high quality solutions that will be of real benefit to our customers. By partnering with the premier manufacturers in each segment, Avnet is able to provide our customers with the best in class technology, enabling them in turn to become technology leaders in their fields. Sapphire's market-leading product range brings even more choice to Avnet's product portfolio – giving our customers the opportunity to meet the growing demand for graphic performance.
"Combining Sapphire with Avnet's award-winning relationship with AMD puts us in a strong position to offer market leading solutions to our customers."
