THEALE, BERKSHIRE—OCTOBER 27, 2004 —NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today reported that the rapid adoption of the Company’s leading family of 3D graphics processing units (GPUs) has moved NVIDIA into the number one spot in the Microsoft® DirectX® 9.0, or high-end performance segment of the market, rising from 26% share in the second quarter of 2004 to 64% share in the third quarter of 2004 according to leading market analyst firm, Mercury Research.

“Our objective in the quarter was to take back the high-end of the desktop PC market,” stated Dan Vivoli, executive vice president of marketing at NVIDIA. “Through the GeForce 6’s stunning performance and an unmatched DirectX 9 feature set, we have been able to not only win a majority of the benchmarks, but also 100% of the Shader Model 3.0 market. Now that we’ve solidified our position in the high-end, we are poised to continue driving the GeForce 6 series deeper into the market. ”

The success of the NVIDIA technology in the third quarter of 2004 was a result of the Company’s ability to deliver two new GPUs, the NVIDIA® GeForce™ 6600 and the GeForce 6600 GT, in addition to its award-winning GeForce 6800. Now with the GeForce 6200, NVIDIA has the industry’s only top-to-bottom GPU family that supports Microsoft DirectX 9 Shader Model 3.0 technology.

The award-winning GeForce 6 Series includes the NVIDIA GeForce 6800 family, GeForce 6600, and GeForce 6200 families. These NVIDIA GPUs feature NVIDIA UltraShadow™ II technology to deliver blazing speeds for next-generation, shadow-intensive games such as Doom 3. Backed by the NVIDIA ForceWare™ software suite and Unified Driver Architecture (UDA), the GeForce 6 Series provides industry-renowned compatibility and reliability for a great user experience.

About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company's products enhance the end-user experience on consumer and professional computing devices. NVIDIA GPUs (graphics processing units), MCPs (media and communications processors), and WMPs (wireless media processors) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at http://www.nvidia.co.uk.