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GAME INDUSTRY RALLIES AROUND NVIDIA GEFORCE FX

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GAME INDUSTRY RALLIES AROUND NVIDIA GEFORCE FX

Electronic Arts, id Software, Epic Games, Sony Online Entertainment, Ubi
Soft Entertainment, Konami Corporation and Others to Leverage NVIDIA
GeForce
FX Graphics Processors to Take Gaming to a New Level

GEFORCE FX LAUNCH - LONDON - November 18, 2002 - NVIDIA Corporation
(Nasdaq: NVDA), the worldwide leader in visual processing solutions,
today
announced that the Company's new GeForce(tm) FX graphics processing unit
(GPU) has garnered the support of some of the best game development
talent
in the world. World-renowned game developers such as id Software, Epic
Games
and Mythic Entertainment, as well as publishing powerhouses including
Electronic Arts, Microsoft Game Studios, Konami Corporation and Ubi Soft
Entertainment, to name a few, plan to leverage the power and performance
of
the NVIDIA GeForce FX GPU to further bridge the gap between games and
Hollywood productions. Announced earlier today, the GeForce FX GPU is
recognised as the industry's first GPU to enable real-time,
cinematic-quality graphics and special effects on desktop PCs.

"By providing the industry's best game developers with future-generation
hardware and software tools, we are hoping to unleash no-holds-barred
creative talent and take 3D games to a whole new level," said Bill
Rehbock,
director of developer relations at NVIDIA. "The game industry has long
held
NVIDIA in high regard for having the best developer support and GPU
quality.
When you add the GeForce FX GPU to the equation, games will be both
stunning
and stable. Consumers are the real winner."

Designed with game developers in mind, the GeForce FX GPU provides
higher
levels of programmability and performance, enabling stunning 3D worlds
and
characters to come to life as never before. For consumers, desktop PCs
outfitted with GeForce FX GPUs evolve into the ultimate gaming rigs,
with
the perfect blend of processing power and feature set for experiencing
games
the way they are meant to be played.

"The GeForce FX GPU is incredibly fast," said Gabe Newell, founder and
president of Valve Software. "Over the last few years, NVIDIA has
spoiled us
with regular performance leaps, but this time we're talking ridiculously
fast. Game developers are going to have to look to movie quality
production
values just to absorb all of the horsepower that NVIDIA is giving us."

"With Command & Conquer Generals we wanted to bring a Hollywood action
experience to the real-time strategy genre," said Mark Skaggs, general
manager at EA Pacific. "NVIDIA's GeForce FX GPU couldn't have come along
at
a better time. We're looking forward to leveraging the power and
features of
the GeForce FX GPU to deliver the best possible experience to gamers."

"The strengths of the GeForce FX GPU will allow gamers to experience Tom
Clancy's Splinter Cell exactly the way the designers intended," said Jay
Cohen, vice president of publishing at Ubi Soft Entertainment. "Gamers
will
be able to participate in the stealth action by crouching in dynamic,
soft
shadows and they can use glow effects and thermal vision to carry out
their
missions undetected. This kind of technology allows players to become
immersed in the gaming experience like never before."

Stuart Moulder, general manager of Microsoft Games Studios adds: "Now
everybody really needs the best visual effects they can have for their
games
to really shine, whether it's a strategy game, or a first-person action
game, or a sports title. You need great lighting effects, you need to be
able to make characters look realistic and human and that's true for any
genre of game now."

"With the GeForce FX GPU we now have very, very accurate lighting," said
Tim
Sweeney of Epic Games, makers of the renowned Unreal Engine. "You'll be
able
to see the shadow of the character's nose sweep across his face as the
light
moves around and it'll be very smooth and realistic."

"We are deeply impressed by the performance characteristics of the
latest
NVIDIA GeForce FX GPU. Its processing power combined with an extremely
high
visual quality is fantastic," said Ingo Frick, technical director at
Massive
Entertainment. "The high internal precision of the graphics data, as
well as
the variety of new antialiasing techniques, leaves nothing to be
desired.
This technology enables us to create an almost cinematic yet also
interactive world in our current game, AquaNox2: Revelation."

"Pixels shaders and vertex shaders I think showed a lot of promise when
they
came online, but clearly they were limited and it was just kind of a
vision
of the way things could be," said Mark Poesch, technical lead at Legend
Entertainment. "The GeForce FX GPU really is that step where it goes
from
being a vision of how cool things can be, to being able to actually
prove
that we can make it real now."

Over the next few months, NVIDIA expects to announce additional details
on
games primed for the GeForce FX GPU, in addition to other developer and
publisher alliances.

About GeForce FX GPUs

The NVIDIA GeForce FX GPU is the industry's first GPU to deliver
real-time,
cinematic quality graphics and special effects on the desktop PC.
Featuring
the NVIDIA CineFX(tm) engine and support for high-level programming
languages such as Cg, the GeForce FX GPU delivers visual effects on par
with
the hottest motion pictures. Packing nearly twice the number of
transistors
as previous NVIDIA GPUs, the GeForce FX GPU also utilises the industry's
most advanced 0.13 micron manufacturing process and incorporates support
for
the latest high-speed DDR2 memories, AGP 8X, and NVIDIA
Intellisample(tm)
technology, enabling developers to create compelling content of
unrivalled
beauty, running at unmatched speeds.