PRESS RELEASE
AMD “Better by Design” program enables PC manufacturers to deliver ultimate solutions for Windows Vista™
Industry-Leading Ecosystem Partners Team with AMD to deliver the ultimate Windows Vista experience through superior technologies
SUNNYVALE, Calif. — Jan. 9, 2007 — At CES, AMD (NYSE: AMD) today announced the Better by Design program, a first-of-its kind initiative highlighting outstanding performance and superior technologies in desktop and notebook PCs designed by leading global OEMs. With the impending launch of Microsoft Windows Vista™, the world is moving to a new level of computing experience with increased emphasis on performance, graphics, and mobility. Desktop and notebook PC users today want better performance and a rich experience from their PCs, and the Better by Design program will help ensure that PC users have an added level of information to make a smarter choice.
AMD’s leading-edge ecosystem, which includes graphics from ATI and NVIDIA and wireless solutions from Airgo, Atheros and Broadcom, will be incorporated in the Better by Design program.
“The Better by Design program represents our commitment to an open platform strategy, based on superior technologies that enable our OEM customers to design truly differentiated PC solutions and deliver premium features, performance and value to end-users,” said Henri Richard, executive vice president, worldwide sales and marketing, AMD. “One of the reasons for AMD’s continued success is that we listen to both our end-users’ expectations and the needs of our OEM customers and respond with solutions to enable the best experiences in computing.”
PC users today expect more from their computers and the Better by Design program features superior technologies and leading-edge performance buyers want for their ever expanding digital lifestyle. Beginning in January 2007, systems that feature the Better by Design label will incorporate high-performance and energy-efficient AMD64 dual-core processors, superior graphics and wireless network performance to help deliver on the promised rich visual capabilities and exciting new features of Windows Vista. Computer manufacturers supporting the Better by Design program include Acer, Dell, Gateway, HP, Lenovo, NEC, Tongfang and others.
“Acer is dedicated to bringing the best technology to empower our customers to achieve more than ever,” said Campbell Kan, Head of Mobile Computing Business Unit, Acer Inc. “Our Ferrari 1000 and 5000 notebooks exemplify this commitment with their racecar-inspired design, championship-performance, optimized connectivity, and a multitude of media and productivity tools, that blend elegant design with enhanced efficiency. Acer and the Better by Design program share a similar goal; offering better technologies and performance designed around our customers’ true needs.”
"Dell has long believed in the power of standards-based technology and is 100 percent committed to standards-based computing,” said Neil Hand, vice president Dell Product Group. “Innovation around open industry standards means customers can easily do more in their computing environments and get more out of their technology dollars.”
“HP strives to deliver the best experiences for our customers,” said Mark Sanchez, vice president, Consumer Computing – North America, HP. “’Better by Design’ embodies our strategy of integrating and optimizing key technologies to deliver the best price/performance across all our customer segments.”
The Better by Design program is intended to provide key benefits directly to AMD’s OEM and system builder customers and commercial and consumer PC users.
·
When consumers purchase a PC from their preferred PC brand they gain
peace of mind knowing they get the performance and superior
technologies needed to take advantage of the new features and
capabilities of Windows Vista.
· Businesses will benefit from the high performance multi-tasking and outstanding business value in AMD64 dual-core processors and leading graphics and wireless networking solutions.
· OEM and system builder customers can reap the rewards of AMD’s open platform strategy by choosing from the leading PC technologies in the industry to benefit from the innovation and performance that these solutions enable them to deliver to a competitive market place.
· Businesses will benefit from the high performance multi-tasking and outstanding business value in AMD64 dual-core processors and leading graphics and wireless networking solutions.
· OEM and system builder customers can reap the rewards of AMD’s open platform strategy by choosing from the leading PC technologies in the industry to benefit from the innovation and performance that these solutions enable them to deliver to a competitive market place.
“We’re excited about the tremendous support and enthusiasm AMD is providing for Windows Vista at this year’s Consumer Electronics Show,” said Brad Goldberg, general manager for Windows Client at Microsoft Corp. “By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives.”
“With the advent of Microsoft's new operating system, buyers in both the consumer and commercial segments want PCs that will deliver on the Windows Vista visual experience,” said Roger Kay, president of Endpoint Technologies Associates. “With the Better by Design program, PC manufacturers can take advantage of premium, industry-standard technologies that enable them to rapidly develop differentiated, feature-rich products that meet Vista's performance requirements.”
This program represents a truly unique partnering in the industry. As a leader in the industry, AMD has developed an open platform strategy that drives collaboration and competition among the leading technology companies around the world. It is open and fair competition that results in superior technologies, better choices for PC manufacturers, and better experiences for PC users, all for a better value. This program represents the efforts of companies that compete and now collaborate to bring greater innovation to PC buyers.
OEM and Industry Partner Support Addendum - AMD Better by Design Program
OEMs
“Acer is dedicated to bringing the best technology to empower our customers to achieve more than ever. Our Ferrari 1000 and 5000 notebooks exemplify this commitment with their racecar-inspired design, championship-performance, optimized connectivity, and a multitude of media and productivity tools that blend elegant design with enhanced efficiency. Acer and the Better by Design program share a similar goal, by offering better technologies and performance designed around our customers’ true needs.”
- Campbell Kan, Head of Mobile Computing Business Unit, Acer Inc
"Dell has long believed in the power of standards-based technology and is 100 percent committed to standards-based computing. Innovation around open industry standards means customers can easily do more in their computing environments and get more out of their technology dollars.”
- Neil Hand, Vice President, Dell Product Group
“Fujitsu Computer Systems offers AMD-based LifeBook Notebook products designed for both consumer and business users. Our unsurpassed quality in house designed AMD-based products deliver outstanding performance and value for all classes of users.”
- Paul Moore, Senior Director of Mobile Product Marketing Fujitsu North America
“HP strives to deliver the best experiences for our customers. Better by Design embodies our strategy of integrating and optimizing key technologies to deliver the best price/performance across all our customer segments.”
- Mark Sanchez, Vice President, Consumer Computing – North America, HP
“Combining Lenovo's innovations with a program like the AMD Better by Design program helps customers maximize their PC investment. AMD's open-platform approach helps Lenovo deliver the best engineered PCs at any price point."
- Tom Tobul, Executive Director of Global Desktop Marketing, Lenovo.
“NEC Corporation and NEC Personal Products，Ltd welcome the AMD Better by Design program. Entertainment and mobility as a whole in an open platform are some of the key factors of today’s customers needs in mobile PCs, with a focus on performance per watt and the wireless LAN solution, but also the graphics performance. A “Better by Design” platform will definitely meet those requirements. NEC believes that this program will enable us to effectively compliment NEC’s personal solutions that match he lifestyle of end users.”
- Mr. Koichi Kuriyama, General Manager, Product Planning Division, PC Operations Unit, NEC Personal Products, Ltd.
“As we increase our share of the consumer mobile market in China, we are focused on delivering technology that is highly appealing to today's consumers. The Better by Design Program will allow us to select from industry-leading technologies that enable a richer Microsoft Windows Vista experience.”
- Mr. Dan Geng, General Manager, Mobile Business Unit, Tongfang Computer Systems
Technology Partners
“ATI Radeon graphics from AMD are integral components of desktop and notebook PCs that are Better by Design. Combining ATI Radeon graphics with AMD64 dual-core processors and premier technologies from leading AMD technology partners assures PC users that when they buy an OEM PC with the ‘Better by Design’ label, they’ll get the best personal computing experience possible.”
- Rick Bergman, Senior Vice President and General Manager, AMD Graphics Products Group
“As an integral part of the Better by Design Program, Atheros’ wireless LAN solutions deliver one of the industry’s highest-performance connectivity solutions for notebook PCs. We're pleased to team with AMD to provide a choice of industry-leading best-of-breed technologies to enable better mobile computing solutions.”
- Todd Antes, Vice President of Marketing, Atheros Communications
“AMD's Better by Design Program complements Broadcom's strategy to provide superior integrated wireless solutions that allow consumers to stay connected in more places and in more ways than ever before. AMD and Broadcom work together to offer high-performance technologies that improve the PC experience by giving consumers more ways to share content wirelessly.”
- Brian Bedrosian, Director of Marketing - Broadcom WLAN
“We’re excited about the tremendous support and enthusiasm AMD is providing for Windows Vista at this year’s Consumer Electronics Show. By working closely together we are helping to provide technologies that will connect, entertain and hopefully surprise people by how easy this next generation of computing makes their lives.”
- Brad Goldberg, General Manager for Windows Client at Microsoft Corp.
“The Better by Design Program based upon AMD’s open platform strategy provides choice for leading PC manufacturers, fostering competition for true innovation. We support AMD’s efforts to create a great PC user experience based on superior technologies. When paired with NVIDIA graphics solutions, AMD-based systems enable exceptional productivity and digital media capabilities.”
– Lee Hirsch, Director of Brand Management at NVIDIA
“Qualcomm’s high performance Airgo GenN technology brings one of the industry’s highest quality wireless solution to the Better by Design program. The combination of Airgo GenN and the powerful AMD Turion 64 X2 dual-core mobile technology gives consumers the ability to fully realize the wireless dream of accessing even the most demanding applications in more locations than ever before."
- Greg Raleigh, Qualcomm VP, Wireless Connectivity
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.
© 2006 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Vista is a trademark and Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
