New AMD E-Series APUs Set the High Bar for Essential Notebook Battery Life

PRESS RELEASE

2012 AMD E-Series Accelerated Processing Unit (APU) leads by enabling up to 11 hours of battery life[2] and best-in-class entertainment and media experiences 

COMPUTEX Taipei, Taiwan - June 5, 2012 - AMD (NYSE: AMD) today announced the launch of its latest AMD E-Series Accelerated Processing Unit (APU) platform. Designed for essential notebook and desktop personal computers which meet basic performance needs at accessible price points, the 2012 AMD E-Series APU enables long battery life, and a best-in-class entertainment and media experience while striking a balance between energy efficiency and unique innovations for brilliant high definition (HD) entertainment.

"In 2011 we showed the industry you could get discrete-level GPU power in a notebook without added power consumption or cost, resulting in the most successful notebook platform in AMD's history," said Chris Cloran, corporate vice president and general manager, AMD Client Business Unit. "Today we raise the bar even higher with our latest APU offering. Our 2012 AMD E-Series APU gives consumers a visually superior choice for everyday performance with the latest graphics technology and nearly 3 hours more battery life than the competition."       

Formerly codenamed "Brazos 2.0," the 2012 AMD E-Series APU is the feature-rich update to the most successful AMD notebook processor platform ever. Unique benefits of the new platform include:

• Improved mobility with up to 36 percent longer battery life compared to the competition[3]. Systems based on the 2012 AMD E-Series APU can deliver up to 11 hours of resting battery life² and up-to a 90 minute competitive advantage in Web browsing and online flash gaming[4];
• Enhanced video experiencewith technology to help remove shakes and jitters from online or other video files through AMD Steady Video technology[5], which has plug-in support for all major Web browsers along with Windows Media Player and the open source VLC player;
• Leading-edge gaming experience.The 2012 AMD E-Series APU platform is the only essential notebook platform that offers built-in AMD Radeon^TM HD 7000 Series graphics with DirectX^®11 and DirectCompute for a more feature-rich experience on the latest games;
• Superior online experience with AMD Quick Stream technology which prioritises Internet bandwidth towards video stream buffering or online gaming for a smoother, virtually uninterrupted browsing experience[6];
• 10x faster data transfer speeds (5Gbps) with external hard drives and cameras thanks to two SuperSpeed USB 3.0 ports[7];
• Increased performance through Central Processing Unit (CPU) and Graphics Processing Unit (GPU) frequency boosts;
• The capability to project to external 3D displays for the latest 3D video and gaming. 

Accelerated Experience

Thanks to the compute capabilities in AMD Radeon HD graphics, major Web browsers such as Internet Explorer 9, Mozilla Firefox and Google Chrome offer an accelerated Web experience on the new AMD E-Series APUs. AMD has collaborated with Microsoft to optimise the new AMD E-Series APUs for key features in Microsoft Windows^® 8 to help improve the overall experience.  Optimisations for HTML5 and full support for the new Metro user interface will help accelerate new Metro-based apps developed for Microsoft's newest operating system.

Developer Community Engagement

For developers who want to engage in the industry's move toward heterogeneous computing and GPU compute, the upcoming AMD Fusion¹² Developer Summit will offer them a unique opportunity to enhance their knowledge base. More information on AFDS 12 can be found here.

Availability and Technical Details

AMD expects global OEMs such as Acer, Asus, HP, Lenovo, Samsung, Sony and Toshiba to offer AMD E-Series APU-based systems.

 Supporting Resources

• Find photos and other support materials on the AMD Computex landing page
• Read recent AMD news at http://blogs.amd.com/fusion/
• Check out demos of AMD APUs on the AMD YouTube Channel
• Follow all news from AMD on Twitter at @AMD_Unprocessed

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD's server computing products are focused on driving industry-leading cloud computing and virtualisation environments. AMD's superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

[1] Based on testing performed by AMD Performance Labs.  All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization.  System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. Test configuration: "Renmore" Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit, 62.5 Whr battery pack. BR-I27

[2] Based on testing performed by AMD Performance Labs.  All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization.  System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes. Test configuration: "Renmore" Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit, 62.5 Whr battery pack.   BR-I27

[3] Testing performed by AMD Performance Labs using the "Renmore"  Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 250 GB Hitachi HDD and Microsoft Windows 7 Ultimate 64-bit.  All battery life calculations are based on a 62.5 Whr battery pack at 98% utilization.  System power testing shows a calculated battery life for the AMD E1-1200 in a Windows® idle state to reach 674 minutes.  The Intel system, a Lenovo G470 with the Intel Celeron B800 processor,   2 x 2G DDR3 1333 MHz memory, Seagate 500 GB HDD  and Microsoft Windows 7 Ultimate 64-bit reached 496 minutes in Windows® idle. BRNB-C32

[4] Testing performed by AMD Performance Labs as of 3/12/2012 using the "Renmore"  Reference Design with an AMD E1-1200 APU, 2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate.  All battery life calculations are based on using a 62 Whr battery pack at 98% utilization.  Calculations based on system power testing show battery life for the AMD E1-1200 during the Microsoft® Internet Explorer 9 FishBowl demo test with 50 fish to reach 251 minutes and the Adobe® Flash game Metro 2033 to reach 225 minutes.  The Intel system, a Lenovo G470 with the Intel Celeron B800 processor,   2 x 2G DDR3 1333 MHz memory, 128GB Crucial RealSSD C300 and Microsoft Windows 7 SP1 Build 64-bit Ultimate reached 135 minutes on the FishBowl test with 50 fish and 122 minutes on the Adobe® Flash game Metro 2033. BRNB-C27

[5] Available on E2-1800 model only, AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video.  Users may turn on this  technology via the AMD Catalyst Control Center^TM or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD's decode acceleration (DXVA) engine. AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content.  AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters.

[6] Available on E2-1800 model only, AMD Quick Stream is a technology designed to prioritize video streaming on PC systems for a smooth, uninterrupted video stream and will work on all 2012 Mainstream and Essential Desktop and Notebook APU based-PCs with internet access. It is implemented at the discretion of OEMs on select PCs. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies. AMD test configuration included an AMD reference design "Torpedo" with an AMD A8-3510M APU, 4 GB DDR3 1333 MHz, running Windows 7 Pro SP1

[7] USB 3.0 is capable of transfer speeds of up to 5 gigabits per second versus USB 2.0 which goes up to 480 megabits per second http://www.usb.org/developers/ssusb.