PRESS RELEASE
Cooler Master receives three Red Dot Awards: Product Design 2019. The COSMOS C700M, MasterCase SL600M, and the MasterLiquid ML240P Mirage receives the Red Dot, which the renowned jury only awards to products that feature an outstanding design.
In search of good design
The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.
Turning inspiration into innovation
Cooler Master’s award-winning products aimed to challenge the norm from the very beginning, from concept to mass production. The criteria of success, outlined by the Red Dot Awards, perfectly reflect Cooler Master’s objectives of advancing the industry through innovative product design.
COSMOS C700M
Since 2007, the COSMOS line has been revered for its iconic design, premium materials, and its vast build potential. Seen as the ultimate series and having housed some of the most extreme systems, previous generation COSMOS cases have been a community favorite, persistently chosen by pro modders to compete in case mod tournaments. Taking modularity a step further while having features that stay true to the COSMOS legacy, the COSMOS C700M keeps Raising the Bar(s) on custom PC’s by inspiring builders to escape from the “standard” layout.
MasterCase SL600M
Fusing together professional aesthetics and gaming functionality takes more than just exterior changes—it challenges the conventional perspective of system layouts and cooling methods. Instead of using brute-force cooling methods, the chassis takes advantage of the natural rise of heat by utilizing the efficiency of the 2x200mm fans. The vertical layout, the 200mm fans, and the front and rear panels all function to support the natural convection of heat. Airflow is unobstructed with the PSU placed out of the way, while the panels have minimal holes to prevent the recirculation of heat as they efficiently guide the flow of hot air through the chassis and out of the top. Component fans, like the graphics card or CPU, rely on thermal feedback to control their RPM. Cooling to those components results in a lower RPM, reducing system noise.
MasterLiquid ML240P Mirage
The new MasterLiquid ML240P Mirage is an inspired design by Cooler Master’s unique Mirage lighting effect, previously introduced by our MasterFan RGB series. An aesthetic that is both suitable for gaming and appealing to professions is created with full Addressable RGB lighting in the pump and fans. The pump of the ML240P Mirage was reengineered for users to be able to see the actual propeller inside of a pump without sacrificing performance. Not only are the internal aspects of the pump addressed but the external pump is also finished with a tinted-mirror coating to create the perfect ambient lighting that can be customized to suit the needs of any user.
A message to the winners
“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead,” said Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.
Success to be celebrated at the award ceremony
On 8 July 2019, the international design scene will gather in Essen’s Aalto-Theater as part of the Red Dot Gala. At the subsequent Designers’ Night party, the Red Dot laureates will receive their certificates and will join the exhibition “Design on Stage” in the Red Dot Design Museum Essen, which presents all of the award-winning products. From that date, the COSMOS C700M, MasterCase SL600M, and MasterLiquid ML240P Mirage will also be on show in the Red Dot Design Yearbook, online and in the Red Dot Design App.
About Cooler Master:
Cooler Master is a global computer components and peripheral company with a 27-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique, rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made and used. From our landmark release of the first ever aluminum PC case to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice and control. For more information on Cooler Master, please visit www.coolermaster.com or follow us on http://www.facebook.com/coolermaster
About the Red Dot Design Award:
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.
