Image credit: Apple
'Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.'
The blurb is undeniably impressive, undeniably Apple.
That is how Apple is pitching the $999 iPhone X. And beauty is more than skin deep, if you believe the hype, as the iPhone X ushers in a raft of technologies not seen before on Cupertino's finest handsets.
However, as cutting-edge as the iPhone X may appear to be, one can argue that premium Android phones have been touting some of these 'all-new' features for a while.
So, without further ado, this week's QOTW is simple and polarising enough: how impressed are you with the Apple iPhone X? Please do share your thoughts in the comments section below.