SAN JOSE, CA, September 23, 2009 – Asetek announced today that its industry leading liquid cooling technology has been selected by the Dell’s premier gaming brand, Alienware to drive the extreme performance of the Alienware Aurora and Area-51 systems to higher levels. Asetek liquid cooling enables Alienware’s desktops to extract the most performance from Intel’s Core i7 CPUs. Gamers, enthusiasts and performance computing professionals can safely push these systems to extreme overclocking speeds. The result is systems that deliver extreme computing experience and extreme convenience.

“The ability to deliver extreme overclocking out-of-the-box drove our decision to make Asetek Liquid Cooling standard on our newest Alienware Aurora and Area-51 systems,” said Frank Azor, Senior Manager, Product Planning. “With Asetek liquid cooling we are able to push Intel’s Core i7 performance further, giving our customers a richer gaming experience.”

“Asetek’s Liquid Cooling is compelling. It enables maximum performance and quiet computing, resulting in the optimum computing experience,” said Gary Baum, Asetek’s Sr. Vice President of Marketing. “We are pleased that our advanced liquid cooling solutions have been adopted by the world’s leading gaming brand. This adoption is the latest step in the trend toward all credible performance PCs being liquid cooled.”

Liquid cooling is superior to traditional air cooling in dissipating large amounts of heat quietly. Unlike traditional air coolers, Asetek’s factory sealed liquid cooling system is specifically designed to exhaust CPU heat directly outside of the chassis. This enables lower interior chassis temperatures, keeping the other components in the system cooler, prolonging their life.