PRESS RELEASE
Fresh look reflects ASUS dedication to the highest standards in quality, performance, reliability, and innovation
Taipei, Taiwan (16 May, 2013) - ASUS today announced a new look for its range of motherboards based on the Intel® Z87 chipset. Replacing the previous blue-accented color scheme, a unique gold application on custom-designed heatsinks serves to emphasize the ASUS philosophy of always providing the most innovative motherboards in every generation.
"ASUS-branded motherboards keep evolving and always offer the gold standard in quality, performance, and durability. The new gold color scheme symbolizes this and our insistence on delivering the highest degree of innovation and reliability. ASUS motherboards are fully-featured and present an attractive visual style for great system building experiences", said Jackie Hsu, Corporate Vice President and General Manager of Worldwide Sales, ASUS Open Platform Business Group.
Elegant color choice makes component matching easier
For nearly a quarter of a century, ASUS has been leading in motherboard design and development while maintaining close ties to the global PC DIY community. Accommodating system builder needs, the gold treatment on new motherboards promotes great-looking PC interiors with a two-tone color palette that works well with the primarily black designs of PC cases.
Form and function with more efficient gear-shaped heatsinks
The gold-imbued heatsinks on new ASUS Z87 motherboards use forms inspired by the gears of handcrafted luxury timepieces. Multi-faceted and multi-tiered, the new heatsinks have bigger surface areas for better heat dissipation and improved cooling, and use fine-threaded polished metal that gives the gold theme a deep luster. ASUS Z87 motherboards are as visually pleasing as they are industry-leading in stability, reliability, and exclusive features.
AVAILABILITY & PRICING
ASUS Z87 motherboards will begin shipping worldwide mid-2013. Please contact your local ASUS representative for further information.
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world's best-selling and most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PCTM. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.
