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Amazon Appstore heading to Europe this summer

by Alistair Lowe on 12 June 2012, 09:30

Tags: Amazon (NASDAQ:AMZN)

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We're going to take this one with a pinch of salt, as the rumour is from AllThingsDigital, who has been known to jump the gun from time to time, though, also bring the world some great exclusives when rumours turn out to be true. The website has suggested that Amazon is close to launching its Appstore, in Europe, later this summer; with expectations that the firm will begin to take developer submissions in the next week or so.

Whilst Amazon's Appstore has a focus on the Kindle Fire tablet, applications can be downloaded and played from the vast majority of existing Android handsets and so, whilst this rumour doesn't confirm that the firm is looking to launch its affordable $199, branded tablet, into the wider world, it's a strong indication that something may happen over the next month or so.

This summer could herald the coming of the Kindle Fire 2, which has been rumoured in view of a sales drop-off, mind you, we could just end up with original Kindle Fires, whilst the US receives a brand-new model, as Amazon observed a sudden drop in demand in the US from 4.8 million to 750,000 in just half a year, no doubt leaving the firm with plenty of stock laying about.

There had been great disappointment here in the UK when it was revealed that the Kindle Fire wasn't heading our way, likewise, whilst for its size the Amazon Appstore has been extremely successful, it's limited by the scope of its US user-base when compared with the likes of Apple and Android's general app stores. Fingers crossed that Amazon is ready to rectify both these shortcomings.



HEXUS Forums :: 6 Comments

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Its about time Amazon. I've been waiting a long time for this.
Hope this is true.

It was annoying reading about amazon appstore exclusives for android like plants vs zombies. Also they seemed to do really good offers as well.
There had been great disappointment here in the UK when it was revealed that the Kindle Fire wasn't heading our way, likewise, whilst for its size the Amazon Appstore has been extremely successful, it's limited by the scope of its US user-base when compared with the likes of Apple and Android's general app stores.
I'm not bothered by the KF not being available in the UK - if the rumours about Google are true, then there'll be quite a few decent low-cost 7" tablets.

The Appstore on the other hand, is something I'd definitely welcome coming to the UK. Actually I can't really see why they've held it to the US up until now - surely Amazon's not decided that they don't need the extra revenue? ;)
Best news I have had today! Was quite gutted when I found out about the app store, only to then find out about the geographic limitation.
Never mind the app store, what about the additional benefits of Amazon Prime? I'd like a bit more than just priority shipping for the subscription fee like they ave in the US.