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EA hop on Wii Fit bandwagon with EA Active

by Steven Williamson on 13 November 2008, 09:36

Tags: EA Active, Electronic Arts (NASDAQ:EA), Simulation

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Jumping on the Wii Fit bandwagon and seeking to expand its audience, Electronic Arts is set to release a new fitness game aimed specifically at women.

EA Sports Active will be available exclusively for Wii and will include tiring activities such as Yoga, skiing, running, as well as simulations of some sports, including tennis.

Rumour also has it that EA Active will include balancing activities, so expect to have another use for your Wii balance board should you not already be terribly exhausted from Nintendo's fitness game.

EA Active will launch in March 2009 and retail at approximately $60. It will come bundled with straps so that you can attach the Wii-mote and Nunchuck to your body allowing you to exercise without holding them. Other accessories will include resistance bands, but we guess they'll come as an added extra.

Peter Moore, president of EA Sports, described EA Active as "somewhat radical departure from the normal game experiences we provide customers."

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Why specifically at women?