"The 'pay what you want' promotion will run until midnight on September 10 - from which point users will be able to download their game purchase directly from www.championshipmanager.co.uk," says Eidos.
"All fans need to pay is a £2.50 transaction fee plus any additional amount of their choice, starting from just a PENNY before the game will be available for full price from all good retailers."
The 'pay what you want' scheme is a first for the videogames industry, and while it's likely that Eidos won't make any money giving the game away at such a low price, it will be hoping to reinvigorate the series and gain some new fans along the way. Further down the line, it'll be hoping that the gamble pays off and Championship Manager gains a healthy fan base.
At £2.51, or whatever you want to pay, it's got to be worth a download.