With the launch of OnLive today, comes news of a partnership with GAME Group PLC, which will see the micro-consoles sold in-store and online.

The OnLive Game System, OnLive Universal Wireless Controller and OnLive Game Service digital offerings will be extended through the Group's 615 UK stores and integrated with the Group's loyalty schemes, the GAME Reward Card and gamestation Elite card.

A flurry of UK launch promotions are in store for new UK OnLive members:

- First-time OnLive purchasers can get their first OnLive PlayPass Game for just £1, a £39.99 value

- BT broadband customers can get 100+ PlayPack Games for FREE for 3 months in addition to the OnLive PlayPass £1 game offer, a £20.97 value

- Eurogamer Expo attendees can get a FREE OnLive Game System (while supplies last), a £69.99 value

BT has also partnered with OnLive and is giving its 5 million broadband customers three months free access to 100+ games when customers sign up at: www.bt.com/onlive.