facebook rss twitter

Nintendo's profits plummet

by Steven Williamson on 27 January 2011, 15:59

Tags: Nintendo (TYO:7974)

Quick Link: HEXUS.net/qa4ag

Add to My Vault: x

The arrival of the Nintendo 3DS can't come any quicker for the Japanese manufacturer, who has today posted a rather depressing financial earnings statement.

Covering a nine-month period that leads up to December 31, 2010, the report shows that 2010 has been a bad year for Nintendo, with earnings down 31.7% from the same period in 2009. Sales of DS and Wii hardware have also plummeted, with 23 million and 13.7 million less units sold respectively in 2010 compared to the previous year. That's only going to get worse in 2011.

Projections for the coming year aren't great either, with Nintendo expecting profits to fall by a whopping 60.6%. The good news is that the arrival of the 3DS, which launches in the US and Europe in March, may help the situation improve. However, Nintendo would do well to look at what its rival, Sony, is planning later this year with the community aspect of the NGP, the successor to the PSP - and the partnership with Android phones that looks set to bring quality casual gaming to the masses.

One thing's for certain: with the arrival of Kinect and Move late last year- Microsoft and Sony's answer to Wii's now out-dated motion-control gaming experience - Nintendo needs to think of something better than just offering gamers the same motion-controlled experience with better graphics, which is essentially what Wii HD looks set to do. What Nintendo really needs to do is get working on a new console, get back to the boardroom and re-think its strategy.


HEXUS Forums :: 15 Comments

Login with Forum Account

Don't have an account? Register today!
You forgot to mention that the wii is now far far to expensive for what it is… they need to drastically slash imo, as their current pricing is a joke!
Shock as console released in 2006 sells less units in 2010 than in 2009.


In other news, it was discovered that snow is cold.
People also forget that Nintendo makes a profit on each console made. Both Sony and Microsoft were selling their consoles at a loss for years.
Deleted
In other news, it was discovered that snow is cold.

Actually if I am going to be a pedant and say that Snow isn't cold. The concept of hot or cold is relative.:whip:

The feeling of loss or gain of temperature is due to the change in heat energy from one object to another. If my hands were below the temperature of snow (assuming this to be 0 degrees C), the snow would feel warm. Heat energy from the snow would try to heat up my hand until an equilibrium is reached where both my hand and the snow is the same temperature. The reverse happens if your hand is hot and you put it into snow.

Since the speed at which this happens is dependant on the difference in temperatures between the objects, putting a hand which has been running under hot water for ten minutes into the snow is going to hurt a lot more than putting a hand which has been in the fridge for ten minutes into the snow.

This is why if you put a cup of room temperature water and boiling water into the freezer. The boiling water will turn to ice first!! :mrgreen:
That's only going to get worse in 2010.

Come again?