Google gets slice of the Zynga burger
by Steven Williamson
on 12 July 2010, 14:46
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Google (NASDAQ:GOOG)
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In what's been described as a "highly strategic deal," Google apparently plans to use Zynga's games as part of its new Google Games hub. Details on Google's new service are few and far between, but with Facebook, MySpace and Yahoo already in partnership with Zynga, Google seems a little late to the party. What exactly Google has to offer Zynga we'll have to wait to find out, but it seems likely that its online payment processing service, Google Checkout may feature heavily in its plans.
Whatever it decides to do in the highly profitable social gaming sector, Google will be keen to bag some of the healthy profits that Zynga has been making recently. Tech Crunch suggests that Zynga has made approximately $350 million this year, with estimates for 2011 revenue standing at $1 billion.
Source : Tech Crunch