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Google gets slice of the Zynga burger

by Steven Williamson on 12 July 2010, 14:46

Tags: Google (NASDAQ:GOOG)

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According to a report by Tech Crunch, Google has invested up to $200 million into social network game developer, Zynga, who has been achieving great success over the past few years thanks to its highly popular free-to-play games such as Farmville and Mafia Wars.

In what's been described as a "highly strategic deal," Google apparently plans to use Zynga's games as part of its new Google Games hub. Details on Google's new service are few and far between, but with Facebook, MySpace and Yahoo already in partnership with Zynga, Google seems a little late to the party. What exactly Google has to offer Zynga we'll have to wait to find out, but it seems likely that its online payment processing service, Google Checkout may feature heavily in its plans.

Whatever it decides to do in the highly profitable social gaming sector, Google will be keen to bag some of the healthy profits that Zynga has been making recently. Tech Crunch suggests that Zynga has made approximately $350 million this year, with estimates for 2011 revenue standing at $1 billion.

Source : Tech Crunch


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