Codemasters has secured the exclusive video game rights to FORMULA 1. In a worldwide licensing agreement with Formula One Administration Limited, Codemasters will develop a new generation of the multi-million selling FORMULA 1 game franchise across multiple platforms.

Codemasters Studios, creators of Colin McRae: DiRT and Race Driver: GRID, will lead the design and development of official FIA FORMULA ONE WORLD CHAMPIONSHIP games for home console, handheld and PC gaming formats.

“FORMULA 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the FORMULA 1 audience and connecting them globally,” said Rod Cousens, chief executive officer, Codemasters.

The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, FORMULA 1 teams, cars, and driver likenesses.

The FIA FORMULA ONE WORLD CHAMPIONSHIP games will be developed using the evolution of the award-winning EGO Game Technology Engine, Codemasters’ cross-platform middleware technology.

The EGO Engine is currently being deployed in the creation of Race Driver: GRID, the latest in Codemasters Studio’s international circuit-based racing series.