Press release
SUNNYVALE, CA - November 6, 2007 - To support the launch of Guitar Hero® III: Legends of Rock, Activision, Inc. (Nasdaq: ATVI), Pontiac and Hot Topic are teaming up on a national promotion giving Guitar Hero fans, ages 16 and older, the chance to show off their fret burning skills and win a 2008 Pontiac G5. During the one month tour, consumers around the country can play the game that everyone is talking about at Hot Topic stores in the following cities:
Date City Mall
11/8 Orland Park, IL (Chicago) Orland Square
11/12 Paramus, NJ (New York/Newark) Garden State Plaza
11/15 Buford, GA (Atlanta) Mall of Georgia
11/19 Austin, TX Barton Creek
11/26 Phoenix, AZ Metro Center Mall
11/29 Las Vegas, NV Meadows Mall
12/3 Northridge, CA (Los Angeles) Northridge Fashion Center
12/5 San Francisco, CA San Francisco Center
Winners at each of the eight stops will receive a $100 gift card from Hot Topic. Additionally, winners will submit their high score on an undisclosed song to determine the two national finalists to advance to the Grand-Finals Round. The two Grand-Finals Round participants will win a trip for two to Los Angeles where they will compete in front of the game creators at Activision for the right to drive away in a 2008 Pontiac G5.
Individuals interested in participating can pre-register for the tournament by visiting the designated Hot Topic store starting at 10:30 a.m. five days prior to the tournament date. Pre-registration will close at 5:00 p.m. the evening before the tournament date. Pre-registering is highly recommended as space is limited.
For complete rules visit participating Hot Topic stores or www.guitarhero.com.
Aspiring guitar legends can hone their skills by picking up a copy of Guitar Hero III: Legends of Rock which contains explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes will also allow axe-shredders worldwide to compete head-to-head for true legendary rock status. While continuing to retain all the key features from their prior legendary performances, fresh downloadable content will be offered on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.
For the first time ever, Guitar Hero fans are able to thrash and burn with new wireless guitar controllers available for each platform, including exclusive Gibson Guitar's Les Paul model for the Xbox 360™ video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, and PLAYSTATION®3 computer entertainment system. PlayStation®2 gamers also get to shred on a new exclusive shape, Gibson's Kramer guitar, popularized by hard rockers and known for its body design, pickups, electronics and construction for furious finger fretting.
Guitar Hero III: Legends of Rock, developed by Neversoft, is rated "T" for Teen by the ESRB, and is currently available at North American retailers. For more information about the Guitar Hero franchise, please visit the dedicated community site: www.guitarhero.com.
