The Beeb dreams of becoming a £50million publisher
by Steven Williamson
on 25 November 2010, 12:50
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BBC
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Having already self-published the likes of Doctor Who: The Mazes of Time, Top Gear: Stunt School and Teletubbies: My First App for iPod Touch, iPad and iPhone, BBC Worldwide believes it has the iconic brands to achieve such success and plans to release a variety of games across all formats.
Digital Directors of BBC Worldwide, Daniel Heaf and Claude London, believe that BBC revenue from the industry could hit 10% of its turnover in 2012, stating that brands such as Top Gear are just as relevant as the likes of Call of Duty.
The Doctor Who franchise looks likely to be top of the BBC's assault on the industry. Earlier this year, Dave Anderson, head of multimedia development at BBC Worldwide, spoke of the company's plans to deliver "boxed product console games, virtual worlds and other experiences" based around the brand.