Having focused the past 10 years of its business on pushing pixels at maximum velocity, HEXUS has learnt that Sapphire is set to launch a product which deliberately goes slow.
The Sapphire DPF range of Digital Picture Frames features 3 cute models that just want to sit on your desktop and look good all day long.
There are two 8-inch models (20cm in new money) and - for those with a bigger desire to look at detailed pictures - a whopping 10.2-incher is also offered.
While the smaller models have no memory at all of what you did last night, the 10.2" Amazonian comes with 128MB to assist in its pixel pumping.
Support for at least MPEG, DAT and AVI means that you can apparently watch your choice of still or moving images - and each Sapphire DPF is planned to be bundled with a neat-looking remote for those who are looking to control everything with just one hand from across the desk.
While the smaller models offer 5 interchangeable colour bezels - for some reason the big momma only comes in black.
If you fancy shoving your Compact Flash, SD, XD, Memory Stick or MMC into one of these and see the results displayed on a TFT - then we're told you shouldn't have to wait long for them to appear in your favourite e-tailer or retailer.
Suggested Retail Pricing seems likley to be £79 for the 8-incher and £99 for the biggun.
Sapphire seems particularly keen on pointing out that its DPF range is just the first of many products that will swell in a new 'Digital Lifestyle Products' line-up.
So, could it be that following AMD's so far mostly unimpressive take-over of ATi Technologies, that ATi's favourite Hong Kong based daughter is looking for a new love interest beyond the limitations of AMD?
Check back here when Sapphire finally decide to announce the full details of its DPF range to the public and if you're a vendor, looking to make a trade enquiry, we hear that you should speak to your account manager at Centerprise.
UPDATE: 10th September 2007 13:07 - Sapphire have provided us with futher details including full technical specs. Clicky here for Sapphire's Press Release.
