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Samsung launches the 43-inch Sero portrait TV

by Mark Tyson on 30 April 2019, 12:11

Tags: Samsung (005935.KS)

Quick Link: HEXUS.net/qad7az

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At a pop-up store promotional event in Gangnam-gu, Seoul yesterday, Samsung showed off three new TVs for its domestic market. Among the trio there were updates to TV sets we had seen before, namely new versions of the 'Serif' and the 'Frame' TVs, as well as a new TV dubbed the 'Sero'. All these products are aimed at the "millennial generation" says Samsung.

The Samsung Sero is a 43-inch TV that stands out from the crowd as it has been designed to be used in a portrait, or vertical, orientation. "Most of the mobile contents are in the vertical form," says Samsung, and thus the Sero is a natural screen for smart device mirroring. Sero is the Romanisation of the Korean word for vertical.

Samsung says users can use the Sero TV's built-in NFC mirroring functionality to enjoy games, videos and more on the portrait screen. However, Samsung's supplied TV stand does allow the Sero screen to be pivoted and used in the landcape, or horizontal, orientation too.

Other key specs of the Sero are as follows:

  • A 43-inch diagonal quantum-dot light-emitting diode screen
  • 4.1 channel 60-watt speakers
  • NFC connectivity
  • Clean 360 degree design
  • Animated screensavers such as images, photos, clocks, sound walls, etc
  • Built in Microphone
  • Bixby AI

Unfortunately the Sero TV will debut solely in South Korea, from the end of May. It will be priced at 1.89 million Korean Won, which is about £1,250.

Alongside the Sero at its Gangnam-gu event, Samsung introduced new versions of its Serif and Frame TVs, both featuring QLED screens. HEXUS has previously reported on The Frame - for example when it was launched in the UK in the summer of 2017, priced at £1,999. The Serif is similar in concept - a TV created by the melding of Samsung tech and the work of esteemed furniture designers.

HEXUS Forums :: 16 Comments

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No, it's not 1 April any more…
Targeting the generation who definitely can't afford a £12,500 TV. Good job Samsung.
So basically they've added a rotating mount and made it support vertical and portrait displays… all for an extra 8 grand (being generous)… I'm in the wrong business lol
Most places report the Sero as costing 1.9 million won, which is £1,250, not £12,500.
Speaking as a millenial, FFS don't encourage people to take vertical video! When I take power my first edict will be for all video cameras and video camera apps to refuse to record if you aren't holding them in the correct (horizontal,) orientation.